Ella Kpozé

Led end-to-end studies to drive go-to-market decision-making. Delivered executive-ready insights and narratives to steer marketing priorities.

Led brand tracking across 60 countries for Nescafé, Starbucks, Nespresso, and Nescafé Dolce Gusto. Analysed brand equity to inform marketing investment decisions.

Designed and executed CX surveys to identify improvement opportunities. Integrated survey insights with purchase behaviour data to optimize recommendations.

Delivered analysis of customer experiences across 20 countries. Coordinated collaboration between internal teams and external research partners.

Analysed and identified meaningful differences between countries in stores. Delivered strategic conclusions to guide brand positioning and country-specific strategies.

Conducted studies to identify key customer insights and deliver recommendations. Mapped online and offline customer journeys identifying drivers and barriers.

Conducted studies to uncover actionable insights and strategic recommendations. Tracked brand awareness evolution and competitive positioning.

Designed and delivered media effectiveness studies end-to-end. Measured the impact of advertising campaigns on customer behaviour and sales performance.

Conducted project to define and implement CX optimizations in stores. Identified key drivers of customer satisfaction and pain points.

Designed retail surveys and delivered key insights to help optimize in-store performance. Implemented and coordinated market research projects.

Delivered insights to optimize management of performances and business strategies. Collected and synthesized data from the consumer panel.

Master's in International Management from PSB Paris School of Business, completed in 2009.

Bachelor's in Economics from Paris X University, completed in 2006.

High School Diploma in Economics and Social Sciences from Lycée Jean Monnet, completed in 2002.