Open to opportunities

LOCHAN MAHESHWARI

@lochanmaheshwari

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Content strategist and creative director who scales brands with viral, conversion-focused content.

India

Message

What I'm looking for

I seek roles where I lead content strategy and teams to scale audiences and conversions, in growth-focused, collaborative companies that value data-driven creativity and career growth.

I am a content strategist and creative director with 4+ years scaling brands across EdTech, FinTech, SaaS and HealthTech, growing accounts from zero to millions of followers and leading teams of 28+ creatives. I specialize in conversion-focused and viral content strategies, trend-jacking, audience research, and building content pillars that drive subscriber and follower growth.

My work includes growing multiple YouTube and Instagram channels (for examples: GeeksforGeeks, Markets by Zerodha, Binge Wealth, Greg Isenberg) and managing high-performing teams while implementing AI-focused content and sales-funnel driven copy. I combine data-driven decision-making with creative execution to boost engagement, conversions, and brand positioning.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

SaasFlash

May 2025 - Present (5 months)

Managing a team of 8 writers and 20 editors while scaling multiple SaaS and tech accounts; grew SaasFlash from 30K to 100K followers and drove multi-million-view campaigns across client channels.

Content Strategy Trend Jacking Team Management Instagram Reels YouTube Shorts Content Operations Analytics

Content Strategist

Yaas

Nov 2024 - May 2025 (6 months)

Led FinTech content initiatives, growing Markets by Zerodha YouTube from 30K to 100K and scaling Binge Wealth from 20K to 150K through simplified financial education and viral money-psychology content.

Content Strategy YouTube Growth Audience Research Analytics

Creative Director

Brand Flow Media

Dec 2023 - May 2025 (1 year 5 months)

Led content programs for major EdTech clients, growing GeeksforGeeks YouTube from 500K to 1.1M and scaling Sahil Gogna to 150K+ by developing data-driven content pillars and trend-aligned strategies.

Edtech YouTube Strategy Content Pillars Client Management Growth Marketing

Product Manager & Content Writer

Fix Health

Jul 2023 - Nov 2023 (4 months)

Implemented conversion-focused content and launched a Hindi YouTube channel for online physiotherapy; managed large WhatsApp communities and built sales funnels converting free sessions to paid programs.

Conversion Copywriting Community Management Conversion Funnels Educational Content Hindi