At Artelnics, I manage the full sales cycle for Neural Designer, an AI software product, from prospecting and lead generation through demos and closing. This year, I closed approximately €50,000 in sales, with 20% year-over-year growth.
I built Power BI dashboards using Google Analytics data to track online sales traffic, conversion, and revenue. After identifying friction in the funnel, I applied improvements that increased campaign-attributed conversion and lead quality.
Previously, at PepsiCo and Nestlé, I supported commercial operations and analysis across Australian, U.S., and Mexican markets. At PepsiCo, I built Power BI and SQL dashboards that reduced manual reporting time by 40%; at Nestlé, I participated in the go-to-market strategy and more than 10 product launches.
