Ilia Kozlov
@iliakozlov
Content marketing brain with expertise in digital strategy, human content and communication.
What I'm looking for
As a seasoned content marketing professional, I have successfully launched and managed comprehensive content strategies that drive engagement and conversion. Currently, I lead content and marketing communications at DarwinApps, where I initiated content production from scratch, enhancing our inbound marketing efforts across various platforms. My collaboration with sales and marketing teams has resulted in significant upselling opportunities, and my work with community leaders has refined our positioning in the market.
Previously, as a Senior Content Marketing Manager at Improvado, I executed gated content initiatives and developed lead nurturing email campaigns that optimized engagement and conversion rates. My analytical skills allowed me to leverage key metrics from tools like Google Analytics and SemRush to drive KPI improvements. I have a proven track record of creating tailored content for diverse audiences, ensuring alignment with overall marketing strategies.
With experience as a freelance SEO copywriter and a content marketing manager at Slotegrator, I have honed my ability to craft compelling B2B content and manage PR activities. My strategic thinking and problem-solving skills have enabled me to lead teams effectively, ensuring project delivery and brand visibility within target communities.
Experience
Work history, roles, and key accomplishments
Content & Marketing Comms Lead
DarwinApps
Nov 2023 - Present (1 year 7 months)
Launched content production for inbound marketing opportunities across Darwin’s website and social platforms. Collaborated with Sales & Marketing teams to align initiatives, increasing engagement by 380% on LinkedIn and executing influencer marketing campaigns.
Sr. Content Marketing Manager
Improvado
Dec 2022 - Jul 2023 (7 months)
Executed gated content initiatives and managed lead nurturing email campaigns. Led the lifecycle of blog posts and created ABM-tailored content for ads, optimizing engagement and conversion rates.
Freelance SEO Copywriter
Action1
Dec 2020 - Feb 2022 (1 year 2 months)
Crafted and edited blog articles and gated content on IT security solutions. Worked on content syndication and link-building initiatives to improve online presence and search rankings.
Content Marketing & PR Manager
Slotegrator
Oct 2019 - Jan 2022 (2 years 3 months)
Crafted B2B content and developed customer engagement strategies. Managed brand assets and conducted PR activities, collaborating with sales managers to enhance brand visibility.
Education
Degrees, certifications, and relevant coursework
Lomonosov MSU
Master of Journalism, TV Journalism
2015 - 2017
Lomonosov MSU
Bachelor of Journalism, Journalism
2011 - 2015
Availability
Location
Salary expectations
Social media
Job categories
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