Lisette Pereyra

Led commercial team for institutional furniture projects and introduced a new European furniture brand, generating $100K in first-year sales and closing two large educational accounts representing 12% of company sales YTD.

Managed sales and specification teams for turnkey door and hardware projects, achieving a 50% tender hit rate and building a specified-project pipeline exceeding $3M while generating over $5M in sales from four key clients.

Introduced and activated four construction brands in Peru, developing CAD plans and technical specifications that delivered projects including a $1M hospital hardware sale and $150K in metro station furniture sales.

Managed key accounts and tender processes for professional lighting projects, consistently exceeding sales targets (110-130%) and recovering accounts that generated over $2.5M annually plus $1.5M in public projects.

Established the architectural products specification area in Peru, driving distributor performance and increasing annual sales by 20% while recovering a distributor with 500% sales growth and opening a new distributor contributing +20% revenue.

Completed a master's program focused on marketing management and commercial management, emphasizing strategic and operational sales approaches.

Completed a diploma program in commercial management and sales with practical training in sales techniques and commercial strategy.

Earned a professional degree in Architecture and Urbanism with training in architectural design and urban planning.