Lisette Pereyra
@lisettepereyra
Architect and technical specification specialist driving commercial growth in construction.
PeruWhat I'm looking for
I am an architect with 20 years of technical and commercial experience in the construction sector, specializing in technical specification, business development, demand generation, and contract sales for medium and large-scale projects across Corporate, Healthcare, HORECA, Educational, Residential, and Airport sectors. I have led commercial and specification teams, managed full sales cycles using CRMs, and introduced brands and solutions that generated multi‑million dollar pipelines and measurable revenue growth.
I combine hands-on technical consulting and specification skills with a commercial mindset—prescribing finishes, dry construction systems, lighting, contract furniture, ceramics, doors, and hardware—to drive adoption of innovative, sustainable solutions. My achievements include launching new brands to market, closing emblematic institutional projects, developing specification systems that produced pipelines above $3M, and consistently exceeding sales targets.
Experience
Work history, roles, and key accomplishments
Head of Institutional Project Sales
Stuhl S.A.C.
Oct 2024 - Present (1 year)
Led commercial team for institutional furniture projects and introduced a new European furniture brand, generating $100K in first-year sales and closing two large educational accounts representing 12% of company sales YTD.
Head of Sales and Specifications
Pucon S.A. (ASSA ABLOY Group)
Dec 2021 - Aug 2024 (2 years 8 months)
Managed sales and specification teams for turnkey door and hardware projects, achieving a 50% tender hit rate and building a specified-project pipeline exceeding $3M while generating over $5M in sales from four key clients.
Business Developer - Technical Specifier
H. E.G. Perú
Mar 2016 - Dec 2021 (5 years 9 months)
Introduced and activated four construction brands in Peru, developing CAD plans and technical specifications that delivered projects including a $1M hospital hardware sale and $150K in metro station furniture sales.
PSManaged key accounts and tender processes for professional lighting projects, consistently exceeding sales targets (110-130%) and recovering accounts that generated over $2.5M annually plus $1.5M in public projects.
Architectural Products Specifier
Hunter Douglas Perú
Jan 2010 - Oct 2012 (2 years 9 months)
Established the architectural products specification area in Peru, driving distributor performance and increasing annual sales by 20% while recovering a distributor with 500% sales growth and opening a new distributor contributing +20% revenue.
Education
Degrees, certifications, and relevant coursework
Online Business School (Spain)
Master's Degree, Marketing Management and Commercial Management
2015 - 2016
Completed a master's program focused on marketing management and commercial management, emphasizing strategic and operational sales approaches.
ILInstituto San Ignacio de Loyola
Diploma, Commercial Management and Sales
2012 - 2013
Completed a diploma program in commercial management and sales with practical training in sales techniques and commercial strategy.
RURicardo Palma University
Professional Degree in Architecture and Urbanism, Architecture and Urbanism
1997 - 2002
Earned a professional degree in Architecture and Urbanism with training in architectural design and urban planning.
Tech stack
Software and tools used professionally
Availability
Location
PeruAuthorized to work in
Job categories
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