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Lisa Myers

@lisamyers

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Senior marketing specialist with expertise in member engagement strategies.

United States

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What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can further develop my skills in member engagement and digital marketing while contributing to a mission-driven organization.

I am a dedicated marketing professional with extensive experience in member engagement and communications. Currently, I serve as a Senior Specialist at the American Hospital Association, where I create and execute comprehensive marketing plans to promote educational events, ensuring that our messaging resonates with both current and prospective members. My role involves drafting compelling content, managing eNewsletters, and collaborating with the Membership Director to enhance member value and retention rates.

Previously, I held the position of Manager of Membership & Communications at the National Association of Consumer Advocates, where I successfully increased newsletter open rates by over 10% through strategic content curation. My background includes overseeing membership processes, leading committees, and implementing research projects to better understand member needs. I am passionate about utilizing data-driven insights to refine communication strategies and drive engagement.

Experience

Work history, roles, and key accomplishments

Current

Senior Specialist, Member Engagement & Marketing

Current

American Hospital Association

Jan 2022 - Present (3 years 6 months)

Created and executed robust marketing plans to promote educational events, drafting copy and creating and scheduling messages in marketing software, refining as needed based on data results. Created a weekly eNewsletter to inform current and prospective members of value and benefits, upcoming education opportunities, and other news from the association.

Marketing Automation Content Creation Email Marketing Data Analysis Project Management Digital Marketing Communication Strategic Planning

Manager of Membership & Communications

National Association of Consumer Advocates

Jan 2018 - Present (7 years 6 months)

Drafted, edited, and published content for digital platforms in cooperation with colleagues and members. Increased newsletter open rates by over 10% by utilizing more relevant content and language.

Content Management Digital Publishing Communication Strategy Newsletter Curation Marketing Automation Event Planning Volunteer Management

Membership & Communications Associate

National Association of Consumer Advocates

Jan 2014 - Present (11 years 6 months)

Assisted in overseeing membership processes and ensuring member satisfaction. Created the association's Style Guide, modeled after Chicago Manual of Style.

Content Editing Style Guide Newsletter Production Email Communication Documentation Quality Assurance

Editorial Assistant

Goodheart-Willcox Publisher

Jan 2012 - Present (13 years 6 months)

Provided administrative support and research assistance for a team of seven editors. Performed a variety of technical tasks, including formatting manuscripts, proofreading electronic proofs and hardcopies of textbooks, and performing quality checks on electronic products.

Administrative Support Research Proofreading Quality Control Content Review Project Coordination

Education

Degrees, certifications, and relevant coursework

George Mason University

M.A. in English, English: Professional Writing and Rhetoric

Focused on professional writing and rhetoric with a concentration in digital communications. Completed a thesis project on the rhetoric and contexts of workplace operations manuals.

Eastern Illinois University

B.A. in English, English with Professional Writing minor

Grade: cum laude with University Honors

Graduated cum laude with University Honors, specializing in professional writing. Gained foundational knowledge in English literature and composition.