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Aleah Lycett

@aleahlycett

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Creative marketing specialist with expertise in healthcare branding.

United States

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, with opportunities for growth and impactful projects.

I am a creative and data-informed marketing specialist with extensive experience in healthcare branding, publication strategy, and audience-first content. My passion lies in shaping member-focused narratives that not only influence behavior but also elevate pharmacy benefit visibility across B2B and B2C landscapes. Currently, I serve as the lead content strategist at Prime Therapeutics, where I manage member-facing campaigns across various digital and print channels, ensuring alignment with marketing goals.

Throughout my career, I have successfully increased branded publication engagement by 40% year-over-year and reduced content production time significantly. My collaborative approach with cross-functional teams has led to the development of tone-of-voice guidelines that enhance brand consistency across the enterprise. I thrive on presenting campaign insights to senior leadership, driving informed decisions that optimize creative strategies.

Prior to my current role, I honed my skills at SERVPRO of Beverly Hills/Westwood and Green Life Inc., where I exceeded sales targets and improved client satisfaction metrics. My educational background in Marketing from California State Polytechnic University has equipped me with the necessary skills to excel in this dynamic field.

Experience

Work history, roles, and key accomplishments

Marketing Specialist – Brand Strategy

Prime Therapeutics

May 2022 - Present (3 years 2 months)

Served as the lead content strategist for member-facing campaigns across digital and print channels, including social media, email marketing, newsletters, and branded publications. Wrote, edited, and managed messaging for nine publication lines, aligning with pharmacy benefit marketing goals for both B2B and B2C audiences.

Content Strategy Email Marketing Social Media B2B Marketing B2C Marketing Regulatory Compliance Brand Strategy Google Analytics CRM Platforms

Marketing & Client Relations Specialist

SERVPRO of Beverly Hills/Westwood

Aug 2020 - Present (4 years 11 months)

Exceeded sales targets through strategic outreach, account development, and CE events. Managed the client engagement lifecycle, from emergency preparedness plans to post-service follow-up.

Sales Client Relations Digital Content Creation SEO Marketing Collateral

Marketing Specialist

Green Life Inc.

Oct 2019 - Present (5 years 9 months)

Created ad campaigns, website content, and branded print collateral to increase visibility. Strengthened retail relationships and streamlined bulk ordering operations.

Campaigns Content A&P A&R Site Traffic

Education

Degrees, certifications, and relevant coursework

California State Polytechnic University – Pomona

Bachelor of Science (BS), Marketing/Marketing Management

Grade: President’s Honor List – Soraya M. Coley (2020), Dean’s List – Kathy A. Byrum (2019)

Activities and societies: APLA Health – Community Outreach, Footprints Around the World, Inc. – Event Support & Advocacy

Studied Marketing/Marketing Management at California State Polytechnic University – Pomona from 2016 to 2020. Gained expertise in brand strategy, SEO, content marketing, and B2B/B2C marketing.