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Nancy User

@nancygutierrez

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Senior marketing leader driving data-driven demand generation and scalable GTM programs.

United States

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What I'm looking for

I seek a senior marketing role where I can lead integrated demand-generation and GTM programs, collaborate cross-functionally, leverage data-driven decision-making, and scale teams and processes to drive measurable revenue growth.

I am a strategic senior marketing manager with 10+ years of experience building integrated marketing strategies and multi-channel campaigns across SaaS and energy technology markets. I focus on performance-driven demand generation, lifecycle and retention marketing, and clear brand positioning to move pipeline and revenue.

At Envana I led an integrated marketing strategy that produced 6,400+ total users, a website relaunch that doubled sessions, and a LinkedIn paid program delivering 194 qualified B2B leads while managing a ~$350K budget. I build cross-functional alignment between marketing, product, and sales and develop scalable sales enablement and reporting frameworks.

I have a proven track record in leading teams and agencies, improving productivity through tools (Asana), and executing multimedia programs, events, and retention initiatives that increase registrations, engagement, and recontract rates. I bring analytic rigor, strong stakeholder collaboration, and award-recognized creative execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Envana

Jan 2025 - Present (1 year 1 month)

Developed and executed integrated marketing strategy across paid, web, lifecycle, and organic channels, driving 6,400+ total users and 6,300+ net-new users in one year and relaunching the website to achieve +104% sessions and +61% organic traffic within 90 days.

Demand Generation Paid Media SEO Marketing Analytics HubSpot Budget Management ABM Sales Enablement

Global Marketing Manager

Weatherford

Jan 2022 - Jan 2025 (3 years)

Led integrated marketing deliverables for digital and drilling product lines, implemented Asana to increase creative team productivity by 85%, and coordinated cross-functional campaigns and events to generate qualified pipeline.

Integrated Marketing Event Marketing Content Creation Stakeholder Management Salesforce

Brand Marketing Specialist

NextEra Energy

Jan 2018 - Jan 2022 (4 years)

Led lifecycle and retention marketing for 100K+ customers yearly, increasing registrations by 22%, active sign-ins by 45%, and achieving a 63% recontract rate through targeted segmentation and data-driven campaigns.