Lirio Luna Cuenca

Develops and implements organization development programs aligned to bank strategy, leading change management, leadership development, talent and performance initiatives across the organization.

Led wholesale retail account acquisition via payroll services and merchant onboarding, managed sales team and executed sales strategies that delivered a 138.32% FES rating in 2021.

Managed regional client acquisition efforts focused on New-to-Bank clients and CASA generation, driving deposit growth and branch sales performance across the area.

Led cluster sales initiatives to acquire New-to-Bank clients and increase CASA, coordinating sales targets and branch-level execution across multiple locations.

Managed daily operations and performance for multiple branches, driving CASA and consumer loan growth while ensuring operational compliance and service delivery.

Led branch management and CASA generation at Skyland Plaza and Quezon Avenue branches, overseeing operations and local sales initiatives.

Generated high-cost and low-cost deposits through marketing initiatives at Annapolis and Greenhills branch, supporting branch deposit targets.

Managed customer complaints and coordinated with service centers to ensure timely resolution and maintain service quality.

Managed account openings for the Head Office's Consumer Business Unit, ensuring accurate documentation and efficient onboarding processes.

Handled in-house marketing initiatives and managed the bank's insurance business, supporting product promotion and customer outreach.

Grade: Dean's Lister

Completed a Bachelor of Arts in Literature and achieved Dean's Lister recognition upon graduation in 1991.