Open to opportunities

LIONEL BRIAN

@lionelbrian

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Impact-driven leader transforming commerce through data and UX.

United Kingdom

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What I'm looking for

I seek senior leadership roles driving digital commerce, UX and omnichannel growth in international, data-informed organizations focused on measurable revenue and customer experience improvements.

I am an impact-driven, hands-on leader with extensive international experience partnering with C-suite executives to drive business transformation and growth.

I specialize in leveraging data, consumer insights, and cross-functional leadership to design D2C value propositions, optimize online UX, and execute large-scale international initiatives that deliver measurable commercial outcomes.

At Samsung I led omnichannel strategy, UX and conversion optimization across Europe, deploying AI sentiment platforms, running 200+ A/B tests and delivering multi-million euro incremental revenue while shaping long-term channel and product roadmaps.

I bring proven experience in strategy, e-commerce, go-to-market execution, and organizational transformation across global firms, and I am motivated to lead teams that combine analytics, product, and marketing to drive scalable revenue and superior customer experiences.

Experience

Work history, roles, and key accomplishments

Current

Sr Manager, eCommerce & Digital

Current

Samsung Electronics

Jan 2019 - Present (7 years 1 month)

Managed integration and scaling of Samsung eStore across 20 marketplaces in 15 countries, driving US$15M first-year revenue and delivering US$10M incremental revenue via a CRO toolkit and global rollout.

eCommerce Management Conversion Rate Optimization GTM Strategy Team Leadership Digital Marketing Revenue Growth

Current

Head of Omnichannel Strategy

Current

Samsung Electronics

Jan 2019 - Present (7 years 1 month)

Led cross-channel strategic initiatives and UX for Samsung.com across Europe, deploying AI-driven sentiment analysis, running 200+ A/B tests that increased conversion by 12% and AOV by 16% (~€8M incremental revenue), and identifying a 15% D2C revenue growth opportunity.

A B Testing Conversion Rate Optimization Data Analytics Stakeholder Management Ecommerce

Global Strategist

Samsung Electronics

Jan 2019 - Dec 2021 (2 years 11 months)

Delivered channel, competitor and financial analyses that increased Samsung Italy sales by 15% and defined channel strategies projecting $50M incremental revenues for product launches in Germany and India.

& Strategy Competitive Analysis Channel Sales Financial Modeling Market Research Go To Market Consumer Insights

Summer Associate

Bain & Company

Jan 2018 - Dec 2018 (11 months)

Conducted competitive scenario and operational analyses that supported a US$15M market entry and identified US$10M staffing efficiencies for a credit card client, delivering actionable implementation plans.

Competitive Analysis Financial Analysis Private Equity Due Diligence Strategic Recommendations

Corporate Development Sr Manager

Aleph Holding

Jan 2015 - Dec 2017 (2 years 11 months)

Led M&A and inorganic growth initiatives, managing 15 advisors across acquisitions that added US$40M revenue, implemented expense policies saving 25%, and deployed Salesforce company-wide training for 100+ users.

M&A Corporate Development Due Diligence Salesforce Implementation Team Leadership

Partnership Director

Aleph Holding

Jan 2014 - Dec 2015 (1 year 11 months)

Directed regional sales and operations for Foursquare Ads, generating US$1.5M in first-year revenue, securing high-margin inventory deals, and converting 30 clients to trials from a 70-client pitch pipeline.

Partnerships Sales Strategy Client Acquisition Event Management Revenue Growth Presentation Regional Operations

Business Development Sr Manager

Aleph Holding

Jan 2012 - Dec 2014 (2 years 11 months)

Led mid-term expansion strategy and partner selection that grew company valuation 10x and enabled acquisition by Sony Pictures; coordinated deployments of key business units representing 50% of annual revenue.

Business Development Strategic Partnerships Go To Market Negotiation Partner Management

Strategy & Innovation Sr Analyst

Telefónica de Argentina

Jan 2011 - Dec 2012 (1 year 11 months)

Co-managed launch of Wayra incubator, forecasting FY budgets with 90% accuracy and founding an intercompany Innovation Club that recruited six partner companies to drive cross-industry innovation.

Innovation Management Incubator Stakeholder Engagement Partnership Development Strategic Planning Communication

Regional Accounts Executive

Candy Hoover Group

Jan 2009 - Dec 2010 (1 year 11 months)

Spearheaded LatAm commercial operations and trade marketing research to define product lineups and launched distribution operations with local partners across the region.

Regional Sales Trade Marketing Market Launch Partner Management Distribution Commercial Operations Market Research Product Positioning

Transfer Pricing Analyst

PricewaterhouseCoopers

Jan 2008 - Dec 2009 (1 year 11 months)

Prepared functional and economic analyses for transfer pricing reports required by local tax authorities, supporting compliant documentation and client tax positions.

Transfer Pricing Tax Compliance Report Preparation Financial Analysis Documentation

Education

Degrees, certifications, and relevant coursework

Kellogg School of Management - Northwestern University

Master of Business Administration, Business Administration

2017 - 2019

Activities and societies: Peer coach for incoming international students; participated in leadership and mentorship activities.

Completed an MBA with majors in Strategy, Marketing Analytics, and Economics; selected for the Dean's List.

Universidad Torcuato Di Tella

Bachelor of Business Economics, Business Economics

2004 - 2007

Activities and societies: Marketing professor for undergraduates and mentor for scholarship recipients; former university rugby captain and youth coach.

Completed a Bachelor of Business Economics and received scholarships from UTDT and AB InBev.