Lin Li

Developed integrated positioning strategy and messaging framework for 3 dental brands across B2B and B2C segments, coordinating multidisciplinary teams. Scaled combined Instagram presence from 24,000 to 30,000+ followers and led over 10 integrated campaigns.

Developed integrated positioning strategy and messaging framework for 3 dental brands across B2B and B2C segments,coordinating multidisciplinary teams (designers, developers, filmmakers, paid media specialists) to ensure brand consistency and strategic alignment across all channels.

Scaled combined Instagram presence from 24,000 to 30,000+ followers through data-driven content strategy and paid s

Supported and executed the B2B marketing strategy for a dental prosthetics laboratory, focused on brand authority and relationship-building with clinic partners across social media, email, and institutional content.

Managed social media channels end-to-end, including content planning, copywriting, photo and video production and coordinated paid campaigns (Meta Ads and Google Ads) targeting clini

Supported performance-focused marketing strategies for a dental clinic, with a clear focus on brand positioning and patient acquisition.

Supported Meta Ads and Google Ads campaigns with emphasis on qualified lead generation and ROI, and monitored the sales funnel through CRM to integrate insights with the sales team and improve conversion rates.

Led the documentation of clinical cases and trea

Content and Social Media Management: Full execution of the Content, Campaigns and Social Media strategy (Editorial Planning, posts, reels, stories and copy), ensuring daily communication and audience engagement.

Performance and Traffic Support: Acting as a strategic support for Paid Traffic, ensuring the production of creatives, copies and visual materials (banners, slides, PDFs) essential for pa

Conducted market research and developed marketing strategies for clients across multiple niches. Managed social media accounts, created editorial calendars, and produced content through copywriting and SEO.

Supported the development and execution of inbound marketing strategies across multiple niches including health and food. Collaborated on editorial calendars, copywriting, and coordination between creative and design teams.

Supported import monitoring, customs procedures, commercial documentation, and client and supplier relations, with exposure to foreign trade operations and the Latin American market.

Developed lead generation strategies, email marketing campaigns, A/B testing, and performance management across social media ad platforms, with a focus on the Latin American market.