Open to opportunities

Linford Maina

@linfordmaina

Message

Results-driven sales leader with 10+ years in B2B and B2C sales.

Rwanda

Message

What I'm looking for

I seek a sales leadership role where I can grow teams, expand B2B partnerships, drive revenue, and develop market strategies in a collaborative, results-focused environment.

I am a results-driven sales leader with over a decade of experience driving revenue growth, penetrating new markets, and building long-term client relationships across B2B and B2C sectors. I have led and developed high-performing sales teams, designed and implemented sales strategies, and consistently exceeded targets in telecommunications, retail, solar energy, and electronics industries.

My strengths include consultative selling, key account development, contract negotiation, and pipeline management. I am NASP Certified as a Professional Sales Leader and have a proven track record of recruiting, training, and coaching field agents and market heads to deliver strong commercial results and exceptional customer satisfaction.

Experience

Work history, roles, and key accomplishments

Current

Sales Manager

Current

BioMassters Limited

May 2025 - Present (9 months)

Lead and manage the sales team to exceed B2B and B2C targets across Kigali, designing and implementing sales strategies that drive revenue growth and improve customer satisfaction.

Sales Strategy Team Leadership B2B Sales B2C Sales Consultative Selling Performance Management Market Analysis Customer Relationship Management

Territory Sales Manager

Airtel Rwanda

Mar 2024 - May 2025 (1 year 2 months)

Managed Airtel sales channels and market heads to grow gross adds and channel productivity, deployed kiosks and AMBs, and ensured product availability and visibility across assigned territories.

Channel Management Key Account Management Inventory Management Partner Management Reporting

In-Home Sales Manager

Canal+ Rwanda

Dec 2020 - Jul 2023 (2 years 7 months)

Built and managed an in-home sales agent network, hiring and training agents to close high-value deals, improve retention, and meet sales targets through coaching and geographic organization.

Recruitment Field Sales Management Consultative Selling Sales Pipeline Management Contract Negotiation Sales Forecasting Performance Coaching

Retail Supervisor

Bboxx Capital Rwanda Ltd

Jun 2016 - Sep 2019 (3 years 3 months)

Supervised and trained the retail sales team for solar energy products, set and monitored sales targets, collected customer feedback, and developed long-term customer relationships to meet revenue goals.

retail management Customer Feedback Performance Monitoring Sales Reporting

B2B Supervisor

Tigo Rwanda

May 2015 - May 2016 (1 year)

Implemented sales strategies across the eastern region, identified new business opportunities, supported deal closures, and developed action plans to drive regional revenue growth.

Territory Management Business Development Sales Strategy Opportunity Identification Team Support Revenue Growth Stakeholder Engagement

Customer Care Representative

Tigo Rwanda

Dec 2011 - May 2015 (3 years 5 months)

Resolved customer issues, followed up on client queries, escalated and tracked daily cases, and promoted company services to build customer interest and satisfaction.

Customer Service Escalation Management Communication Product Promotion Clerical Support