Open to opportunities

Lina Ossama

@linaossama

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Consumer insights leader driving data-driven brand and retail decisions.

Egypt

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What I'm looking for

I seek roles where I lead multi-market consumer insights, influence marketing strategy, use advanced analytics, and mentor teams in a collaborative, growth-oriented environment.

I am a consumer insights and market research professional with seven years of experience delivering strategic, data-driven insights across FMCG and retail. I specialize in quantitative research design, analytics and storytelling, translating complex data into clear commercial recommendations that influence marketing, merchandising and customer experience.

I have led multi-market projects across Egypt and MENA, managed cross-functional teams and partnered with global clients to integrate research with brand strategy. My achievements include building robust research programs, improving decision-making through Power BI and SPSS visualizations, and consistently delivering actionable insights that drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Consumer Insights Manager

Current

Majid Al Futtaim Retail

Aug 2025 - Present (5 months)

Lead consumer insights and analytics for Majid Al Futtaim Retail Egypt, delivering actionable insights that guide marketing, merchandising, and customer experience across Egypt and MENA markets.

Consumer Insights Power BI SPSS Excel Research Design Stakeholder Management Storytelling

Account Manager

Kantar Research

Nov 2023 - Aug 2025 (1 year 9 months)

Led insight projects for multinational clients by developing quantitative research designs and delivering data-driven storytelling that influenced brand and marketing decisions.

Quantitative Research Research Design Data Analysis Client Servicing Presentation Proposal Writing Cross Functional Team Management

Associate Research Manager

AWE Research

Sep 2022 - Nov 2023 (1 year 2 months)

Managed large-scale quantitative research projects across Egypt, KSA, UAE, and North Africa, translating consumer data into strategic recommendations for marketing and brand strategies.

Project Management Quantitative Research Data Analysis Report Writing Multi Market Coordination Quality Control

Senior Research Executive

AWE Research

Jun 2021 - Sep 2022 (1 year 3 months)

Designed and analyzed multi-country Brand Health Tracking, Concept Testing, and Usage & Attitude studies, coordinating data collection and integrating qualitative insights with quantitative findings.

Survey Design Statistical Analysis Concept Tests Data Integration Fieldwork Coordination Reporting

Research Executive

AWE Research

Sep 2020 - Jun 2021 (9 months)

Supported design and execution of quantitative research projects, prepared proposals and fieldwork instructions, and produced reports summarizing key consumer insights and market implications.

Quantitative Research Proposal Writing Data Cleaning Report Writing Client Communication

Market Analyst

Marketeers Research

Aug 2019 - Aug 2020 (1 year)

Conducted quantitative and qualitative research to uncover drivers of consumer behavior and brand equity, facilitating focus groups and presenting actionable recommendations to client marketing teams.

Qualitative Research Quantitative Analysis Focus Groups Consumer Insights Presentation

Economic Researcher

Ministry of Investment and International Cooperation

Dec 2018 - Jul 2019 (7 months)

Conducted macroeconomic research and policy analysis in collaboration with international partners and supported portfolio management of national development projects.

Macroeconomic Analysis Policy Analysis Report Writing Project Support

Education

Degrees, certifications, and relevant coursework

Cairo University, Faculty of Economics and Political Science

Bachelor of Science, Economics (Minor: Statistics)

Grade: Very Good with Honors

Completed a B.Sc. in Economics with a minor in Statistics, graduating in 2018 with Very Good with Honors; final project on women empowerment and economic development received an Excellent grade.