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Reem Mabrouk

@reemmabrouk

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Insight-driven Market Research Analyst with 8+ years of experience.

Egypt

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What I'm looking for

I am looking for a role that offers opportunities for growth and collaboration in a dynamic environment.

I am a Market Research Analyst with over 8 years of experience specializing in FMCG, public sector, and international development projects. My expertise lies in conducting trade interviews, market assessments, and synthesizing data to deliver strategic reports. I have a proven track record of supporting multinational clients in their market entry and expansion strategies through rigorous qualitative and quantitative research methodologies.

Currently, I work as an In-Country Research Analyst at Euromonitor International, where I lead market research studies across various sectors in Egypt. My role involves data collection, analysis, and report writing, as well as collaborating with internal teams to design client-facing deliverables. I am skilled in using analytical tools such as EViews and Excel, and I excel in transforming raw data into compelling narratives that drive actionable insights.

Experience

Work history, roles, and key accomplishments

Current

In-Country Research Analyst

Current

Euromonitor International

Jun 2016 - Present (9 years)

Lead market research studies across various sectors in Egypt, focusing on data collection, analysis, and report writing. Conduct in-depth trade interviews and analyze quantitative and qualitative data to support strategic recommendations. Collaborate with internal teams to design client-facing deliverables and coordinate trade shows and field visits.

Market Research Data Analysis Research Report Writing Trade Interviews EViews Excel PowerPoint

Market Assessment Consultant

UNDP – Energy Efficiency Program

Apr 2018 - Jun 2019 (1 year 2 months)

Finalized market assessments and provided policy-related insights for sustainable energy initiatives, aiding in the development of energy efficiency strategies.

Market Assessment Data Analysis

Sales Operations Analyst

Mangroovy El Gouna – First Residence

Mar 2017 - Apr 2018 (1 year 1 month)

Managed sales operations and supported the sales team with data analysis and reporting to enhance operational efficiency.

Sales Operations Data Analysis Reporting

Senior Marketing Specialist

Kazaorder / eSmart Egypt

Jul 2015 - Jun 2016 (11 months)

Developed and implemented marketing strategies to enhance brand visibility and drive customer engagement, utilizing market research insights.

Marketing Strategy Customer Engagement Market Research Data Analysis

Country Assessment Consultant

Vestergaard - ZeroFly Bags Project

Jan 2016 - Feb 2016 (1 month)

Supported a nationwide assessment on product suitability and market feasibility in Egypt, contributing to strategic insights for product deployment.

Market Assessment Product Suitability Data Collection

Program Assistant

National Council for Childhood and Motherhood

Apr 2014 - Apr 2015 (1 year)

Assisted in program development and implementation, focusing on childhood and motherhood initiatives, while coordinating with various stakeholders.

Program Development Childhood Initiatives Project Management Data Collection

Child Protection Project Intern

Save the Children International

Mar 2013 - Aug 2013 (5 months)

Supported child protection initiatives through research and program assistance, contributing to the development of protective measures for children.

Child Protection Data Collection

English Teacher

Sunrise International Schools

Jul 2012 - Mar 2013 (8 months)

Taught English language skills to students, developing lesson plans and educational materials to enhance learning outcomes.

Teaching Lesson planning English Language

Sales & Marketing Intern

Amideast

May 2011 - Jul 2011 (2 months)

Assisted in sales and marketing activities, gaining hands-on experience in market research and customer engagement strategies.

Market Research Customer Engagement Data Analysis

Front Desk & Guest Relations

Iberotel Makadi Oasis Resort

Sep 2010 - Oct 2010 (1 month)

Managed front desk operations and guest relations, ensuring a positive experience for all guests through effective communication and service.

Guest Service Communication Customer Service Hospitality

Quality Team Member

Shedwan Golden Beach Hotel

Sep 2010 - Oct 2010 (1 month)

Contributed to quality assurance processes within the hotel, ensuring high standards of service and guest satisfaction.

Quality Assurance Team Collaboration Hospitality

Intern

United Nations Information Center

May 2009 - May 2009 (0 months)

Assisted in various projects and initiatives at the UN Information Center, gaining valuable insights into international relations and communications.

Communication Research Data Analysis

Education

Degrees, certifications, and relevant coursework

Arab Academy for Science, Technology & Maritime Transport

Bachelor of Science, Management & Technology

2009 - 2013

Grade: 3.42

Graduated with a Bachelor of Science in Management & Technology with a major in Marketing. Developed a strong foundation in management principles and marketing strategies, achieving a GPA of 3.42.