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Lina María Niño Rico

@linamaraniorico

I’m a Global People Operations & Strategy Director optimizing AI-driven HR automation and compliant international scaling.

Spain

Message

What I'm looking for

I’m looking to lead global people operations where AI and data-driven People Analytics optimize recruitment, compliance, and operational P&L—partnering with the C-Suite to future-proof high-performance organizations.

I’m a strategic, results-oriented People Operations and Strategy leader with 7+ years of experience scaling high-growth technology organizations. I architect international HR infrastructures and drive cross-border compliance across 8+ jurisdictions, advising the C-Suite as a vital strategic partner.

At Lets Deel Spain S.L.U, I lead global workforce architecture across 8 countries while maintaining 100% legal and fiscal compliance via the Deel ecosystem. I spearhead AI-driven workflows for recruitment and People Analytics, oversee operational budgets and international payment flows (Stripe, Revolut Business), and use productivity data (Apploye) to build burnout prevention strategies and justify workforce expansion.

Experience

Work history, roles, and key accomplishments

Global Head of Human Resources

Lets Deel Spain S.L.U

Oct 2022 - Apr 2026 (3 years 6 months)

Served as a core advisor to the CEO and scaled a distributed workforce across 8 countries while maintaining 100% legal and fiscal compliance via Deel (EOR/contractor models). Implemented AI-driven HR workflows to optimize recruitment and People Analytics, and oversaw global operational budgets and international payment flows (Stripe, Revolut Business).

People Analytics Workforce Planning Payment Operations

Business Manager - Customer Experience

Camaloon

Jan 2022 - Dec 2022 (11 months)

Led European wholesale brand expansion, identifying high-profitability segments and negotiating strategic contracts with corporate accounts to achieve aggressive sales targets. Aligned commercial strategy with customer experience to increase market share and client retention.

Sales Strategy Market Segmentation Contract Negotiation Account Management Customer Experience Client Retention Go To Market Planning B2B Sales

Client Relationship & QA Manager

OutPLEX

Mar 2020 - Mar 2022 (2 years)

Designed and executed hiring plans tied to financial forecasting and campaign P&L reporting. Directed QA and Training teams, aligning operational KPIs with global client objectives using the SMART methodology and managing campaign performance oversight for stakeholder satisfaction.

Financial Forecasting Campaign P&L Reporting Quality Assurance (QA)Training Enablement KPIs Stakeholder Management

Operations Supervisor

OneLinkBPO

Jan 2020 - Jul 2020 (6 months)

Managed high-volume operational teams, focusing on automation of performance reporting and implementation of work structures to meet corporate milestones. Optimized workflow processes to improve productivity while maintaining high-quality operational standards.

Operations Management Process Automation performance reporting Workflow Optimization Team Leadership KPI Tracking Operational Excellence Quality Standards

Operations Supervisor

SITEL

Apr 2018 - Mar 2019 (11 months)

Directed high-volume operations by automating performance metrics and designing frameworks to achieve corporate milestones. Engineered workflows to drive peak productivity and consistent operational quality.

Process Design Productivity Continuous Improvement