Lillian Wessel
@lillianwessel
Creative marketing professional with a passion for sustainability.
What I'm looking for
I am a University of Maryland graduate with a Bachelor of Science in Environmental Science and Policy, complemented by a minor in Spanish Language. Over the past four years, I have harnessed my entrepreneurial spirit to contribute to a thriving business sustainability start-up and have expanded my expertise through freelancing in advertising and digital marketing. My journey has been driven by a desire to merge my passions for sustainability and marketing into a fulfilling career.
During my time at Ecodrive, I played a pivotal role as a founding team member, where I developed pitch decks for major corporations like Home Depot and Sephora. I successfully led email marketing campaigns tailored to over 100 brands, ensuring that each campaign resonated with its target audience. My ability to manage multiple social media accounts simultaneously has allowed me to effectively promote our startup's services and engage with a diverse audience.
Currently, as a freelance marketer, I design PR strategies for product launches and manage influencer programs for beauty and wellness brands. My commitment to detail and customer service ensures that I meet client needs promptly and effectively. I am eager to bring my skills and experiences to a full-time role that aligns with my values and aspirations.
Experience
Work history, roles, and key accomplishments
Freelance Marketer
Self-employed
Sep 2023 - Present (1 year 9 months)
As a Freelance Marketer, I designed PR boxes for influencer campaigns, managed social media accounts, and provided customer service for various brands. My focus was on enhancing brand visibility and increasing sales through targeted marketing strategies.
Founding Team Member
Ecodrive
Oct 2020 - Sep 2023 (2 years 11 months)
As a Founding Team Member at Ecodrive, I pitched our services to major corporations and led targeted email marketing campaigns. I managed multiple social media accounts and created marketing materials to promote our startup services.
Marketing Intern
YesAnd
Aug 2020 - Oct 2020 (2 months)
As a Marketing Intern at YesAnd, I designed shot-list decks for photoshoots of sustainable clothing lines and promoted product launches through effective marketing campaigns. I also assisted in preparing executives for interviews and organized events for the brand.
Education
Degrees, certifications, and relevant coursework
University of Maryland
Bachelor of Science, Environmental Science and Policy
2016 - 2020
Graduated with a Bachelor of Science in Environmental Science and Policy with a minor in Spanish Language. Developed a strong foundation in environmental issues and policy-making.
The School For Field Studies
Study Abroad Program, Environmental Studies
2018 - 2018
Participated in an integrative study abroad program focused on research into mangrove and coral reef conservation in Bocas del Toro, Panama.
Availability
Location
Authorized to work in
Job categories
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