Open to opportunities

Liana Pal

@lianapal

Message

I build full-funnel digital campaigns across SEO, paid search, social media, content, and email.

Kenya

Message

What I'm looking for

I'm looking for remote or on-site opportunities in digital marketing, social media management, campaign strategy, or brand growth where I can own data-driven campaigns from strategy through optimisation.

I've built full-funnel campaigns for Sensei Institute of Technology and Nectar's Nature Fruit Juice Hub, spanning audience research, social strategy, Google Ads, email nurture, and performance tracking. For Sensei, I mapped the prospective student journey, created a four-pillar TikTok and Instagram content strategy, and structured Google Search campaigns for Nairobi and Nakuru campuses.

I bring a diagnose-test-measure mindset shaped by two years in medical engineering. I enjoy owning campaigns end to end—from strategy, creative, and copywriting to reporting and optimisation—using Google Analytics, Google Ads, Meta Business Suite, Mailchimp, and Canva.

Experience

Work history, roles, and key accomplishments

Digital Marketing Professional

Self Employed

Plans and executes full-funnel digital marketing campaigns for education and consumer brands, including strategy, content, paid search, and performance tracking. Built and ran Google Ads campaigns, developed social media strategies, and created email lifecycle sequences.

Marketing Analytics Social Media Marketing SEO Content Marketing Copywriting Email Marketing Google Ads Google Analytics Meta Business Suite Mailchimp Canva

Medical Engineering Professional

Self Employed

Supported healthcare technology and medical equipment, developing strong analytical, technical, and problem-solving skills under high-quality, evidence-based standards. Collaborated across multidisciplinary teams to maintain efficient operational performance.

Data Analysis Problem Solving Critical Thinking Attention To Detail