Open to opportunities

Lg Vp

@lgvp

Performance Marketing Specialist using data-driven insights to grow international brands through paid and social campaigns.

Peru

Message

What I'm looking for

I’m looking to build and optimize performance marketing campaigns where I can align creative, paid, and social strategies across teams—using analytics to drive measurable growth, strengthen brand loyalty, and deliver long-term results.

I’m a Strategic and creative Performance Marketing Specialist with 5+ years of experience driving growth for international brands. I combine storytelling with data-driven insights to shape brand voice and deliver measurable impact across markets.

I’ve managed paid social and multi-channel campaigns that increased brand awareness by 50% and engagement by 40%, including optimizing Meta and Instagram targeting to improve ROI by 15%. At GANT, I adapted global campaigns for priority markets and boosted engagement by 25%, while short-form content work increased reach by 30%.

I also bring strong cross-functional collaboration and content execution—from directing the Hogskoleprovet campaign at HP-Appen (boosting awareness by 50%, engagement by 40%, and increasing sales by 20%) to leading short-form, community-focused campaigns like FOUND for Robert Allen (boosting social reach by 60%). I’m currently strengthening my foundation with marketing study at Stockholm University and I’m motivated by developing strategies that build long-term brand loyalty.

Experience

Work history, roles, and key accomplishments

Social Media and Content Manager

Data & AI in Stockholm

Feb 2026 - Apr 2026 (2 months)

Led social campaigns across LinkedIn and strengthened brand positioning by defining the brand’s voice and visual identity across channels. Coordinated creators and used trend insights to increase content reach, engagement, and cultural relevance.

LinkedIn Social Media Strategy Content Planning Brand Voice Creator Coordination Trends Community Building

Paid Media Specialist

Gant

Feb 2024 - Apr 2024 (2 months)

Adapted global paid social campaigns for three priority markets, improving engagement and ROI through data-driven targeting and optimization. Produced short-form content (including TikTok videos) and analyzed campaign performance to inform subsequent engagement-focused content.

Paid Social Strategy Audience Targeting Campaign Optimization Facebook Ads Instagram Ads TikTok Performance Analysis ROI Optimization

Digital Marketing Specialist

HP-Appen

May 2023 - Jan 2024 (8 months)

Led multi-channel marketing campaigns to increase brand visibility and engagement in the Swedish market. Directed the Hogskoleprovet campaign by aligning creative, paid, and social strategies, and used AI-assisted content optimization to improve relevance and efficiency.

Multi channel Marketing Paid Social Social Strategy

Social Media Coordinator

Black Swan Holdings

Apr 2022 - Aug 2022 (4 months)

Directed the FOUND campaign for Robert Allen using short-form video storytelling across Instagram, TikTok, and Pinterest. Built and led content strategy (calendars and creative briefs) to guide influencer and production teams, and used performance insights to improve engagement.

Instagram TikTok Pinterest Short Form Video Production Content Strategy Creative Briefs Performance Insights

Social Media Specialist

So-Lo Boutique Consignment

Apr 2020 - Apr 2022 (2 years)

Managed paid and organic social campaigns across Instagram, Facebook, and TikTok to increase engagement and support seasonal sales initiatives. Planned and produced social content to define brand voice and coordinate creators using trend insights for broader reach and cultural relevance.

Instagram Facebook TikTok Paid Social Organic Social Content Production Brand Voice Creator Coordination Trends

Internal Communications Trainee

UCB

Aug 2019 - Oct 2019 (2 months)

Improved digital communications engagement and increased website usability through internal communications support. Worked on digital communication initiatives with a focus on user experience and engagement.

Digital Communication Internal Communications Usability

Marketing and Corporate Comms Trainee

ABB

Feb 2017 - Aug 2017 (6 months)

Developed localized marketing campaigns to improve brand consistency. Supported corporate communications activities focused on consistent messaging across markets.

Local Marketing Corporate Communications Brand Consistency