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Ruth Gomez

@ruthgomez

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Marketing Supervisor at Motorlink S.A.C., improving Tracklink leads by 80% and reducing cost per lead by 50%.

Peru

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What I'm looking for

I'm seeking to support international clients with results-driven marketing execution.

At Motorlink S.A.C., I coordinate digital marketing across Tracklink, Rento, Rento Carga, and Tracklink Chile. I manage and optimize Meta Ads, Google Ads, and TikTok Ads campaigns; my work helped increase Tracklink leads by 80% and reduce cost per lead by 50%.

I also improved Rento campaign performance, reducing cost per lead by 63% and increasing ROAS by 141%. I bring experience coordinating content, CRM workflows, landing pages, and reporting, and I'm seeking to support international clients with results-driven marketing execution.

Experience

Work history, roles, and key accomplishments

Current

Marketing Supervisor

Current

Motorlink S.A.C.

Aug 2024 - Present (2 years 2 months)

Coordinate digital marketing strategies and execution across multiple brands, overseeing social content, creative assets, audiovisual production, paid campaigns, and collaboration with sales and technical teams. Managed and optimized Meta Ads, Google Ads, and TikTok Ads campaigns, tracking lead volume, cost per lead, conversion, and return on ad spend.

Marketing & Institutional Image

Colegio Norteamericano Abraham Lincoln

Dec 2023 - Jul 2024 (7 months)

Coordinated marketing communications, creative content, and a three-person team to support school enrollment and brand visibility. Implemented HubSpot CRM and supported lead-management workflows to improve follow-up and campaign visibility.

HubSpot Lead Management Meta Ads Lead Generation Campaign Optimization Content Creation Team Leadership

Digital Marketing

Instituto Carrión

Oct 2022 - Oct 2023 (1 year)

Planned social media content and digital campaigns supporting student recruitment and institutional communications. Coordinated copy, audiovisual materials, and creative deliverables for digital, ATL/BTL, and promotional campaigns.

Social Media Content Planning Copywriting Audiovisual production Campaign Coordination Cross team coordination Marketing Activations

Marketing & Events

Hablax

Mar 2022 - Sep 2022 (6 months)

Created digital content, promotional communications, and customer retention materials. Supported branded events, campaign logistics, and audience engagement initiatives.

Content Creation Marketing Communications Customer Retention Event Planning Campaign Logistics Audience Engagement

Marketing

Nubefact, Llama and Tocapu

Aug 2021 - Feb 2022 (6 months)

Created digital content and supported website/app communications and user engagement analysis.

Digital Content Web Communications In App Communication User Engagement

Marketing Intern

AFP Integra

Sep 2020 - Mar 2021 (6 months)

Analyzed social media inquiries and supported customer-service messaging frameworks.

Social Media Analysis Customer Service Messaging Frameworks

Marketing Intern

Prom Music & Art

Aug 2019 - Aug 2020 (1 year)

Conducted market research and produced Instagram and YouTube content.

Market Research Instagram YouTube Content Production

Education

Degrees, certifications, and relevant coursework

Universidad Internacional de La Rioja (UNIR)

MSc, Digital Marketing & SEO

2026 -

Pursuing an MSc in Digital Marketing & SEO, expected to complete in 2027.

Universidad Peruana de Ciencias Aplicadas (UPC)

Bachelor's Degree (Bachiller), Audiovisual Communication & Interactive Media

Grade: Top 10% of class

Earned a Bachelor's degree (Bachiller) in Audiovisual Communication & Interactive Media, graduating in the top 10% of the class. Professional degree (Título Profesional) expected December 2026, not yet awarded.