Seeking a remote Paid Media or Digital Analyst role focused on Google Ads. I thrive in data-driven environments where I can optimize ROAS, scale lead generation, and turn complex data into actionable growth strategies. Looking to join a dynamic remote team to drive performance marketing impact.
Looking for a job
Michelle Céspedes
@michellecespedes
Digital Analyst & Paid Media expert in Google Ads Search. Data-driven, optimizing sales, ROAS, and campaign performance.
PeruWhat I'm looking for
I am a Digital Analyst and Paid Media Specialist with a strong background in performance marketing, branding and ecommerce specializing in Google Ads
Throughout my career managing campaigns for the education, retail, home, and pharmaceutical sectors, I have focused on driving profitability and efficiency. For instance, in the education sector, I restructured Google Search campaigns to turn around historically underperforming courses, successfully lowering the cost-per-lead (CPL) and driving enrollment rates to fill vacant spots. In the e-commerce space (home and pharma), I focused on scaling online revenue by optimizing conversion funnels and maximizing ROAS.
I leverage Google Analytics 4, UTM tracking, and CRM data to turn complex datasets into actionable business insights. I am currently looking for remote opportunities where I can apply my expertise in Paid Search and analytics to help fast-growing companies scale.
Experience
Work history, roles, and key accomplishments
Current
Worked as Media Performance Senior Analyst at Publicis Global Delivery (PGD).
Worked as Analista de Marketing at Pontificia Universidad Católica del Perú.
Marcas: Universidad Norbert Wiener, Vainsa, Gents, Medifarma, Omnilife, Seytú
Marcas: Universidad Científica del Sur (Pregrado)
Worked as Asistente de marketing at Tiendas Él.
Education
Degrees, certifications, and relevant coursework
UP
Universidad Ricardo Palma
Global Marketing and Business Management, Global Marketing and Business Management
2017 - 2022
Grade: Ranked 1st in the class
Activities and societies: Participation in artistic and sports workshops, including: table tennis, vocal technique, drawing and painting, puppetry, contemporary dance, and narrative and poetry workshops.
• 1st place in the program (2022-I)
• Participation in over 50 conferences at the Faculty of Administrative, Economic, and Business Sciences.
AB
Asociacion Cultural Peruano Britanica (Britanico)
Ingles Básico - Intermedio - Avanzado
Issued Aug 2021
IU
Instituto de Comunicación Integral (ICI) - URP
Investigación de Mercados Cualitativa
Issued Aug 2021
UP
Universidad Ricardo Palma
Basic - Intermediate - Advanced English for Business
2017 - 2019
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
PeruAuthorized to work in
Salary expectations
50k-80k USD
Social media
Job categories
Skills
Customer Relationship ManagementPaid Media StrategyGoogle AdsGoogle AnalyticsDigital MediaTikTok MarketingAIData AnalysisFacebook AdsInfluencer MarketingPerformance MetricsDigital MarketingMarketing StrategyCommunication SkillsProblem SolvingPresentation SkillsEcommerce OptimizationPerformance MarketingBranding
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