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Open to opportunities

Lev Novak

@levnovak

Experienced marketing strategist with expertise in Web3, Blockchain, and B2B SaaS.

United States

What I'm looking for

Seeking a role in a forward-thinking company that values innovative marketing strategies, especially in Web3 and Blockchain, with opportunities for leadership and impactful, cross-functional collaboration.

Lev Novak is a seasoned marketing strategist with over 11 years of experience in strategy, copywriting, and marketing. He has led cross-functional teams for prominent clients such as Ford Motor Company, the Federal Reserve Bank of Chicago, and the U.S. Department of Defense. Lev specializes in Web3, Blockchain, and B2B SaaS marketing, driving successful campaigns and business growth.

His career highlights include leading a $10MM RFP win for the U.S. Department of Defense and managing a $10.5M business win at Malka Media. Lev has also founded and directed agencies, showcasing his entrepreneurial and leadership skills. His expertise spans UX design, SEO, and technical writing, making him a versatile professional in the marketing landscape.

Lev's achievements include a $6.5M Series A offer for GuestStar and significant revenue growth through e-commerce and content strategies. His work in Web3 and Blockchain has positioned him as a thought leader, driving innovative marketing solutions for various industries.

Experience

Work history, roles, and key accomplishments

VM
Current

Associate Director of Content Strategy

VML

Nov 2023 - Present (1 year 6 months)

Led content strategy and UX design projects for high-profile clients, including the Ford Motor Company and the U.S. Department of Defense. Managed cross-functional teams globally to execute strategic deliverables and presented content strategies to ensure client alignment.

VA

Writer & Content Consultant

Various

Mar 2013 - Apr 2024 (11 years 1 month)

Consulted for multiple FinTech and blockchain companies, delivering B2B content strategies and achieving KPIs through effective SEO practices.

MM

Senior Copywriter, Associate Creative Director

Malka Media

Oct 2021 - Nov 2023 (2 years 1 month)

Led creative initiatives for major brands like Amazon and Coca Cola, specializing in Web3 and blockchain strategies. Managed content creation and directed junior creatives while contributing to significant business wins.

CE

Senior Marketing Writer & Communications Strategist

CertiK

Sep 2018 - Aug 2019 (11 months)

Led content creation for blockchain cybersecurity projects, managing product launches and driving significant sales through targeted marketing campaigns and thought leadership.

MG

Senior Marketing Lead & Content Strategist

Mohawk Group

Aug 2016 - Sep 2018 (2 years 1 month)

Managed content for high-value blockchain projects and developed communication strategies for user engagement. Achieved significant sales growth through effective marketing initiatives.

Education

Degrees, certifications, and relevant coursework

Tufts University logoTU

Tufts University

Bachelor of Arts, English Literature & Political Science

2009 - 2013

Studied English Literature and Political Science, focusing on critical analysis, writing skills, and understanding political systems and theories.

Tech stack

Software and tools used professionally

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Lev Novak - Associate Director of Content Strategy - VML | Himalayas