Lev Novak
@levnovak
Experienced marketing strategist with expertise in Web3, Blockchain, and B2B SaaS.
What I'm looking for
Lev Novak is a seasoned marketing strategist with over 11 years of experience in strategy, copywriting, and marketing. He has led cross-functional teams for prominent clients such as Ford Motor Company, the Federal Reserve Bank of Chicago, and the U.S. Department of Defense. Lev specializes in Web3, Blockchain, and B2B SaaS marketing, driving successful campaigns and business growth.
His career highlights include leading a $10MM RFP win for the U.S. Department of Defense and managing a $10.5M business win at Malka Media. Lev has also founded and directed agencies, showcasing his entrepreneurial and leadership skills. His expertise spans UX design, SEO, and technical writing, making him a versatile professional in the marketing landscape.
Lev's achievements include a $6.5M Series A offer for GuestStar and significant revenue growth through e-commerce and content strategies. His work in Web3 and Blockchain has positioned him as a thought leader, driving innovative marketing solutions for various industries.
Experience
Work history, roles, and key accomplishments
Associate Director of Content Strategy
VML
Nov 2023 - Present (1 year 6 months)
Led content strategy and UX design projects for high-profile clients, including the Ford Motor Company and the U.S. Department of Defense. Managed cross-functional teams globally to execute strategic deliverables and presented content strategies to ensure client alignment.
Writer & Content Consultant
Various
Mar 2013 - Apr 2024 (11 years 1 month)
Consulted for multiple FinTech and blockchain companies, delivering B2B content strategies and achieving KPIs through effective SEO practices.
Senior Copywriter, Associate Creative Director
Malka Media
Oct 2021 - Nov 2023 (2 years 1 month)
Led creative initiatives for major brands like Amazon and Coca Cola, specializing in Web3 and blockchain strategies. Managed content creation and directed junior creatives while contributing to significant business wins.
Director of Content Strategy & Founding Partner
GuestStar
Aug 2020 - Nov 2021 (1 year 3 months)
Founded and led content strategy for a blockchain-based social media app, achieving a $6.5M Series A funding. Managed branding, marketing, and a large team of freelancers to drive project success.
Senior Copywriter & Content Strategist
Civic Entertainment Group
Sep 2019 - Aug 2020 (11 months)
Developed experiential content and Web3 brand strategies for clients, managing significant projects and client communications. Successfully signed new business clients through creative ideation.
Senior Marketing Writer & Communications Strategist
CertiK
Sep 2018 - Aug 2019 (11 months)
Led content creation for blockchain cybersecurity projects, managing product launches and driving significant sales through targeted marketing campaigns and thought leadership.
Senior Marketing Lead & Content Strategist
Mohawk Group
Aug 2016 - Sep 2018 (2 years 1 month)
Managed content for high-value blockchain projects and developed communication strategies for user engagement. Achieved significant sales growth through effective marketing initiatives.
Founder & Creative Director
Cactus Games
Aug 2016 - Sep 2018 (2 years 1 month)
Founded a digital agency focused on Web3 microgames, managing all aspects from creative direction to business development, securing contracts with notable clients.
Director of Emerging Platforms & Strategic Partnerships
CAFE Media
Sep 2015 - Jul 2016 (10 months)
Managed content development and strategic partnerships, driving significant growth in social media channels and overseeing influencer relationships.
Education
Degrees, certifications, and relevant coursework
Tufts University
Bachelor of Arts, English Literature & Political Science
2009 - 2013
Studied English Literature and Political Science, focusing on critical analysis, writing skills, and understanding political systems and theories.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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