I build email, CRM, and lifecycle messaging for national consumer brands including H&R Block, Marriott Bonvoy, Dunkin’, Carnival Cruise Line, and Mastercard.
At The Lacek Group, I maintain H&R Block’s national email messaging framework across five lines of business, tailoring copy for more than three customer segments across 400+ annual deployments. I also art direct and wireframe concepts in Figma, shaping layout and copy direction across email, digital, and multichannel creative.
As a Senior Copywriter, I serve as a brand voice authority for H&R Block and evaluate AI-assisted and client-provided copy for consistency across customer touchpoints. I also help define standards for AI-assisted email production alongside developers and senior leadership.
Earlier, I built editorial calendars and SEO-optimized affiliate content at Rubix Agency, balancing discoverability with a distinct brand voice. I bring a practical eye for messaging systems, audience needs, and the details that make a campaign feel on-brand.
