Open to opportunities

Christopher Mc Arthur

@christophermcarthur

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Creative director with expertise in brand storytelling and strategy.

United Kingdom

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What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to drive impactful content strategies and collaborate with diverse teams.

I am a seasoned content strategist and creative director with a proven track record in producing impactful narratives that resonate with audiences. My journey has led me to create award-winning content, including a branded documentary about Bitcoin in Africa, which gained recognition on Amazon Prime Video. I have successfully guided brands like LUNO through significant rebranding efforts and opened new channels for the Algorand Foundation with innovative storytelling.

My experience spans across various industries, where I have collaborated with cross-functional teams to produce compelling content that aligns with brand goals. I thrive in dynamic environments where creativity meets strategy, and I am passionate about leveraging storytelling to enhance brand identity and awareness.

Experience

Work history, roles, and key accomplishments

Current

Head of Content

Current

Algorand Foundation

Jan 2024 - Present (1 year 5 months)

Leading content strategy to enhance community engagement and brand recognition for the Algorand blockchain ecosystem. Collaborating with cross-functional teams to produce innovative content that drives blockchain adoption.

Content Strategy Community Engagement

Creative Content Manager

Luno

Sep 2018 - Nov 2023 (5 years 2 months)

Oversaw creative content initiatives to establish brand awareness in new markets. Led social-first campaigns and managed a team to produce educational and engaging content across various platforms.

Brand Awareness Campaign Management

Copywriter and Social Media Manager

Takealot.com

Oct 2017 - Sep 2018 (11 months)

Strengthened brand identity through compelling copy for social media and marketing materials. Monitored customer journey data to enhance conversion funnels and led a team to ensure excellent customer service.

Copywriting Social Media Marketing Brand Identity Customer Journey

Social Media Manager

Pernod Ricard

Dec 2015 - Oct 2017 (1 year 10 months)

Managed social media strategies to ensure brand relevance and increase sales. Collaborated with global teams to align local implementations with brand strategies and reported on market trends.

Social Media Strategy Brand Marketing Collaboration

Staff Writer and Content Producer

GQ Magazine

Jul 2014 - Dec 2015 (1 year 5 months)

Produced organic content and copy for social media, ensuring high editorial standards. Managed freelance contributors and supported revenue through advertorial writing.

Editorial Standards Revenue