Ana Tvaladze

Contributing to an active consumer-behavior research design, including a completed literature review supporting the study.

Built and ran partner mapping and PR outreach across Benelux sustainability contacts, strengthening the brand's sustainability narrative. Contributed to brand and marketing materials supporting positioning as a sustainable, upcycling-driven fashion label.

Supported design and execution of behavioral experiments, contributing completed literature syntheses that fed study development over a 16-month engagement.

Coordinated logistics for multiple events and festivals, achieving on-time delivery through stakeholder communication and on-site coordination. Managed competing priorities across concurrent events.

Delivered competitor analysis feeding B2B communication strategy through structured market research. Supported development of B2B communication strategy based on research findings and market positioning insights.

Increased digital campaign engagement by 30% by developing and running targeted digital communication campaigns. Used performance tracking to refine content and targeting.

Contributed to increased bookings by implementing SEO initiatives and conducting customer satisfaction research. Used customer feedback to inform marketing and service improvements.

Pursuing an MSc in International Business, Strategy & Governance with a thesis on sustainable fashion messaging and the intention–behaviour gap.

Earned a BBA in Marketing with a double degree, completing a bachelor thesis on neuromarketing strategies for sustainable practices in fashion.

Earned a BBA in Marketing with a double degree, completing a bachelor thesis on neuromarketing strategies for sustainable practices in fashion.