Open to opportunities

Lethabo Setati

@lethabosetati

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Digital marketing and content systems specialist driving SEO/SEM, email, and branded campaigns for measurable growth.

South Africa

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What I'm looking for

I’m looking for a role where I can own end-to-end digital growth—SEO/SEM, email, and content systems—closely aligned to client goals, using data-driven testing to improve performance and strengthen brand communication through creative execution.

I’m a digital marketing and content management system specialist with experience in campaign management and branding across Web Development, Social Media Marketing, Email Marketing, SEO & PPC, and Graphic Design. I apply technical, creative, analytical, and design skills to deeply understand client business goals and turn them into high-level marketing and design strategies.

I founded and scaled my agency, Foreign Apex Group, from 0 clients to an average of 10 high-quality web design and graphic design clients per month within six months, while securing three retainer clients for two consecutive years. I also managed social media campaigns, Google Ads, and SEO on clients’ WordPress websites, achieving a monthly increase of 9 to 13% in click-through rates (CTR) without increasing advertising spend.

In recent roles, I’ve led SEO and content operations for WordPress-based iGaming brands—executing affiliate content writing, optimizing Neuron Writer and Frase workflows, enhancing SEMrush processes, fixing links via Screaming Frog, and overseeing sitemap resubmissions. I’ve also delivered customer-facing support through live chat and OTRS email CRM queries, while handling withdrawals, risk-related correspondence, cryptocurrency transactions, and web wallet matters.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist

Current

Gold Media Lab

Jul 2024 - Present (1 year 8 months)

Executed affiliate website content writing and optimized NeuronWriter and Frase workflows to improve SEM processes. Managed WordPress uploads/shortcodes, fixed links via Screaming Frog, and oversaw sitemap resubmissions while supporting social media management.

Search Engine Optimization (SEO)Content Writing WordPress Screaming Frog Frase SEMrush Google Search Console Sitemaps Social Media Management

Customer Service Consultant

Gold Media Lab

Sep 2023 - Jul 2024 (10 months)

Provided live chat customer consultancy and resolved OTRS email CRM queries, including SoftSwiss gaming issue support. Processed withdrawals, managed risk-related correspondence, handled cryptocurrency transactions and web wallet matters, and facilitated Neosurf voucher payments.

Customer Support Live Chat OTRS CRM Support Gaming Issue Resolution Withdrawals Processing Crypto Transactions Risk Management Neosurf Vouchers

Email Marketing & SEO

Plan B Media

Nov 2022 - Sep 2023 (10 months)

Managed SoftSwiss CMS content, including designing setups and tournaments, and updated blog articles to support ongoing marketing. Implemented email marketing campaigns and performed keyword analysis, competitor analysis, and market research to drive affiliate and retention-targeting initiatives.

Email Marketing SEO SoftSwiss Keyword Research Competitor Analysis Market Research Affiliate Mailers Content Writing

Graphic Designer and Web Dev

Gata Lenna Lifestyle

Dec 2020 - Nov 2022 (1 year 11 months)

Created social media graphics in Canva, developed restaurant web assets, and wrote online content. Designed event posters and executed SEM campaigns to support restaurant promotions.

Graphic Design Canva Web Development Social Media Design Content Writing SEM

Managing Director

Foreign Apex Group

Sep 2019 - Nov 2022 (3 years 2 months)

Founded and scaled a digital marketing agency from 0 clients to an average of 10 web design/graphic design clients per month within six months, and secured three retainer clients for two consecutive years. Directed social media marketing and web development, managed Google Ads/SEM campaigns, and increased monthly CTR by 9% to 13% without increasing ad spend.

Digital Marketing Strategy Social Media Marketing Google Ads Web Development WordPress SEO Content Creation Campaign Management Branding Client Retention

Social Media Manager and SEO

Kovar Agency

Nov 2020 - Oct 2022 (1 year 11 months)

Planned and executed social media content, supported SEO keyword research, and updated content to improve performance. Assisted with WordPress design and managed affiliate marketing content for client campaigns.

Content Writing Off Page SEO Keyword Research WordPress Affiliate Marketing Market Research

A&R Manager (Part-time)

Clearwater Entertainment

Jan 2020 - Dec 2020 (11 months)

Coordinated events for artists and scouted talent for the recording label. Managed product merchandising operations and supported artist-related logistics.

A&R Artist Scouting Event Coordination Music Industry Operations Merchandising Talent Management

Managing Director

9th Month Art

Sep 2015 - Sep 2019 (4 years)

Oversaw music production, merchandise distribution, and campaign planning across releases. Managed client relations, sales processes, and advertising efforts to support music publishing and promotion.

Campaign Planning Client Relations Sales Operations Advertising Music Publishing