Open to opportunities

Lena Gilbert

@lenagilbert

Message

I build compliant HR, payroll, and digital marketing systems that improve operations, visibility, and revenue.

United States

Message

What I'm looking for

I'm looking for opportunities where I can improve HR and payroll operations, strengthen compliance, automate workflows, and support a positive employee experience.

I've processed multi-state payroll across six portfolio companies at Middleton Meyers using ADP Workforce Now and Paylocity, while deploying BambooHR, Employee Navigator, Flores, and SAP Concur to streamline HR operations, benefits compliance, and administrative work.

As owner of Gofarrdigital, LLC, I build websites, landing pages, and multi-channel campaigns across social media, Google, and email to increase visibility, leads, and sales for service-based clients. Earlier at Weidner & Company, I managed payroll for a 65-client portfolio, resolved overdue accounts receivable, and supported accounts payable and operational teams.

Experience

Work history, roles, and key accomplishments

Owner, Digital Marketing Specialist

Gofarrdigital, LLC

Jan 2022 - Jan 2026 (4 years)

Established a digital marketing firm specializing in comprehensive marketing strategies to increase visibility and revenue for service-based industry clients. Executed multi-channel marketing campaigns across social media, Google, and email, resulting in increased lead volume and sales.

Digital Marketing Social Media Marketing Google Ads Email Marketing A B Testing Web Development SEO Keyword Research Content Optimization Competitive Analysis

Director, Human Resources

Middleton Meyers, LLC

Jan 2019 - Jan 2022 (3 years)

Processed bi-weekly payroll for employees across six portfolio companies using ADP Workforce Now and Paylocity; maintained accurate payroll records and documentation for audits and reporting. Successfully deployed BambooHR to streamline core HR operations, managing onboarding paperwork, termination processing, salary adjustments, and automated tax withholding workflows.

Payroll Processing ADP Workforce Paylocity BambooHR HRIS Benefits Administration Employee Navigator Flores Compliance ACA COBRA HIPAA ERISA Employee Relations SAP Concur Policy Development

Payroll Specialist & Administrative Assistant

Weidner & Company, PC

Jan 2017 - Jan 2019 (2 years)

Cultivated strong relationships and managed accurate, timely payroll execution for a 65-client portfolio, significantly enhancing satisfaction and retention. Resolved two years of overdue accounts receivable, restoring client trust and financial stability.

Payroll Processing Customer Relationship Management Accounts Receivable Cash Management Team Coordination Accounts Payable Internal Controls