Leanne Hughes

Worked as Director of Digital Engagement at UW Health.

Worked as Digital Experience, Marketing & Media Strategist (Freelance | Consultant) at Johnson Strategy LLC.

Worked as SVP Account & Marketing Operations at Ciceron.

Worked as Digital Marketing Strategy Director at Perficient.

Worked as Vice President of Digital at Milwaukee Bucks Inc..

• Lead media and analytics team of five FTEs - provide direction on strategy, planning & buying, project workflow & prioritization, resource management, and professional development, etc.
• Overhauled LSB media services to improve efficiency and profitability including existing service scoping, execution workflow and deliverables as well as identifying new services based on market interest and rev

• Lead strategy and development of consumer-centric digital marketing plans using best practice design thinking and data insights.
• Define client key performance indicators, required measurement tools and feedback loop for advertising activities to optimize strategies, tactics and messaging that will maximize performance results.
• Monitor media plans and ad operations across platforms; create

Worked as Senior Manager, Digital Strategy at Lindsay, Stone & Briggs.

Worked as Interactive Manager and Web Analyst at Lindsay, Stone & Briggs.

• Implement, support and maintain online functionality and content for assigned Scientific Instruments Division (SID) product lines (PL) & regions in line with each entity’s respective e-Marketing strategy
• Optimize online campaigns by adjusting budgets, ad copy, keywords and layout based on click-through rates and conversions rates to maximize earnings for each advertising dollar spent.
• Develo

Lead the strategy, research and development of online marketing campaigns and web sites to drive revenue, achieve awareness, convert customers and grow business.

Lead strategic operation of 100+ websites managing online marketing (SEM/SEO/PPC), social media, email and mobile campaigns, brand development, and web analytics to optimize web traffic, leads, and sales.

• • Built digital department an

I'm an interactive specialist and focus my attention to online advertising, search engine optimization, website audits, etc.


• Planned, implemented and tracked online advertising and interactive strategies over 100 clients.
• Implemented proper Search Engine Optimization (SEO) in all web development by creating search engine friendly web content, clean code and custom Meta data.
• Researched and

• Trafficked all television and radio creative for local and regional clients.
• Analyzed and coordinated all media post-buy proposals and schedules.
• Set-up and maintained all client annual budgeting flowcharts.
• Assisted account executives in client projects.
• Conducted media buying, negotiating, and research.
• Responsible for client call center lead tracking and trending analysis.
• Assi

• Assisted Development Director plan, design and execute the annual community outreach and development strategy for DCHS.
• Planned and coordinated all prescheduled media activities, public relations and special events.
• Developed and maintained a positive community image of DCHS while building relationships with local media representatives and area businesses.
• Organized and implemented all pro