Open to opportunities

Alyssa Seedorff

@alyssaseedorff

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Marketing and digital strategy leader driving brand growth for hospitality, healthcare, and tourism.

United States

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What I'm looking for

I seek a strategic marketing role where I can lead digital and content initiatives, drive measurable ROI, collaborate cross-functionally, and scale brand growth in hospitality or healthcare.

I am a dynamic marketing leader with over 10 years of experience developing integrated campaigns that convert awareness into revenue across tourism, hospitality, and healthcare. I specialize in SEO, digital advertising, analytics, content strategy, and cross-functional collaboration to optimize brand presence across web, paid media, and social platforms.

I have led systemwide web and digital initiatives, managed paid media and creative partnerships, and delivered measurable ROI through data-driven reporting and performance dashboards. I bring proven success aligning local activation with corporate strategy, ensuring accessibility and strong UX while supervising teams and agency relationships to drive growth.

Experience

Work history, roles, and key accomplishments

Current

Communications Specialist

Current

Bronson Healthcare

Feb 2025 - Present (9 months)

Lead digital content strategy and SEO initiatives to improve visibility, accessibility, and conversion across systemwide websites; developed analytics dashboards and partnered with Marketing, IT, and UX to support major service line campaigns and ADA compliance.

SEO Content Strategy Web Accessibility GA4 Dashboards UX collaboration CMS

Current

Marketing Consultant

Current

Kalamazoo Digital Collective

Nov 2023 - Present (2 years)

Provide integrated marketing and digital strategy services for small businesses, executing paid campaigns, SEO audits, UX improvements, and branded content calendars to increase awareness, bookings, and conversions.

Google Ads Meta Ads Social Media Campaign Management Reporting

Senior Manager, Content Strategy

Discover Kalamazoo

Sep 2014 - Jan 2025 (10 years 4 months)

Directed integrated destination marketing campaigns that increased hotel occupancy, visitor engagement, and digital traffic year over year; managed SEM, paid social, website content, budgets, and agency relationships to drive measurable ROI.