I specialize in Braze architecture, CRM strategy, and MarTech integrations, combining hands-on technical expertise with product and business impact.
At Zé Delivery (AB InBev), I lead Braze solution architecture and own key aspects of the MarTech stack for a consumer platform serving 50M+ users. I led the CleverTap-to-Braze migration, coordinating platform configuration, SDK strategy, data migration, QA, and production rollout.
My expertise includes event taxonomy, customer attributes, lifecycle architecture, Canvas strategy, audience segmentation, personalization, Liquid, Connected Content, webhooks, and omnichannel customer journeys. I work across Product, Engineering, Marketing, and Data to turn business requirements into scalable customer engagement solutions.
For SAB Brahma, I architected a customer experience using the existing MarTech stack, including app events, in-app messaging, Catalogs, and lifecycle journeys. The campaign won the 2026 Braze Torchie Award for Campaign of the Year.
Through my Braze technical consulting engagement with Hearst, I conducted a platform audit and architecture review, assessing configurations, integrations, data flows, and opportunities to improve scalability, governance, and data quality.
I hold 18 official Braze certifications, including Technical Marketing Expert (L3), Developer, Marketing Specialist, Practitioner, and BrazeAI Engagement Specialist (L2).
I’m interested in international opportunities involving Braze consulting, MarTech architecture, CRM technology, and customer engagement strategy.
