Leah Serwaa
@leahserwaa
Dynamic sales consultant with expertise in financial compliance and analysis.
What I'm looking for
I am an accomplished Senior Sales Consultant with a proven track record at Selfridges, where I consistently exceeded monthly CRM targets and achieved top performer status within just eight months. My ability to leverage customer insights and cross-selling strategies has generated over £550,000 in sales, earning me recognition in the Selfridges Extraordinary People Club. I am passionate about fostering global client relationships and providing exceptional customer experiences.
In addition to my sales expertise, I have a strong background in financial compliance and quality control, having worked with Barclays and Starling Bank. My experience in managing KYC processes and conducting thorough quality checks has equipped me with the skills to ensure adherence to AML and FCA regulations. I thrive in collaborative environments, where I can provide actionable feedback and support my team in achieving high standards of quality and compliance.
With a degree in International Business Management and proficiency in various financial and marketing tools, I am eager to leverage my diverse skill set in a challenging role that allows me to contribute to a company's success while continuing to grow professionally.
Experience
Work history, roles, and key accomplishments
Senior Sales Consultant
Selfridges & Co.
Oct 2015 - Present (9 years 8 months)
Consistently exceeded monthly CRM targets, achieving a 100% success rate by leveraging insights from customer feedback, cross-selling strategies, repurchase rates, and client purchasing behaviour. Achieved top performer status within 8 months, ranking in the top 4 across all three stores and generating over £550,000 in sales. Served as the Dynamic Currency Conversion Ambassador for the luxury wome
Screening Quality Control Analyst
Starling Bank
Nov 2024 - Present (7 months)
Appointed as part of the FinCrime Remediation Project, initiated in response to regulatory action by the FCA to enhance the bank’s financial crime controls. Conducted thorough quality checks on screening cases to ensure alignment with the updated compliance framework and FCA regulations. Collaborated with internal teams and external parties to address discrepancies, resolve cases promptly and main
Know Your Customer Quality Control Associate
Barclays
May 2022 - Present (3 years 1 month)
Managed KYC processes, ensuring compliance with AML and FCA regulations. Skilled in performing quality assurance for Customer Due Diligence (CDD) and Enhanced Due Diligence (EDD) cases across various customer types. Demonstrated effective collaboration with legal, compliance and wealth management teams to resolve discrepancies, assessments for sanctions and mitigate risks.
Financial Controller Internship
The Fashion Blueprint
Mar 2020 - Present (5 years 3 months)
Directed budgeting and forecasting activities to optimise financial performance and ensure accurate financial planning. Developed financial forecasts, budgets, and recommendations for both existing and upcoming fashion brands. Ensured compliance with regulatory requirements ahead of financial tax deadlines, maintaining adherence to all relevant financial laws and regulations.
SEO Account Executive
Dentsu Aegis-iProspect
May 2019 - Present (6 years 1 month)
Built strong relationships with key European clients, including Property Franchise Group, Michael Kors, and Levi's. Managed ownership of smaller client campaigns in collaboration with the account manager, utilising Jira to coordinate weekly tasks efficiently. Utilised Screaming Frog to conduct real-time website analysis and promptly identify technical errors.
Finance Assistant
Selfridges & Co.
Dec 2018 - Present (6 years 6 months)
Managed invoice payments and requests from external vendors and stakeholders using Oracle. Assisted in the preparation of monthly management accounts, ensuring accuracy and alignment with reporting deadlines. Performed month-end KPI analysis to support the Finance Manager in identifying financial risks and potential opportunities for improvement.
Education
Degrees, certifications, and relevant coursework
University of Surrey
Bachelor of Science, International Business Management
2013 - 2016
Grade: 3.93/2:1
Studied International Business Management. Achieved a cumulative GPA of 3.93/2:1.
St. Philomena’s Catholic High School & Sixth Form for Girls
A Levels, Various
2010 - 2013
Grade: A, A*, A (A Levels); 11 A*- B (GCSEs)
Completed A Levels in Art & Design (A), Business Studies (A*), and Photography (A). Achieved 11 A*- B grades in GCSEs, including Mathematics (B), English Literature (B), English Language (B), and ICT (A).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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