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lawrence perezLP
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lawrence perez

@lawrenceperez

Business development leader at SoftwareOne Philippines building go-to-market strategies for software and cloud advisory services.

Philippines
Message

At SoftwareOne Philippines, I lead business development for Software & Cloud Advisory, covering services from FinOps and software procurement to application portfolio management. I build sales strategies, partnerships, and account motions for corporate, enterprise, and public-sector customers.

At SecureCraft Philippines Inc., I led the Philippines go-to-market motion through sales playbooks, reseller recruitment, and end-user acquisition. I also created marketing campaigns and partner programs, and supported opportunities through the sales cycle.

At bluedog Security Monitoring, I managed global partners and distributors and owned the sales cycle from lead generation and proposals through implementation and post-sales support. I developed market research, campaigns, and repeatable sales and marketing playbooks.

Alongside my commercial work, I create AI-powered content independently, taking projects from research and concept development through generation, editing, and publishing. I use reusable frameworks and continuity checks to improve the speed, quality, and consistency of production.

Experience

Work history, roles, and key accomplishments

LL

National Inside Sales

Lan1 Pty. Ltd.

May 2012 - Jun 2015 (3 years 1 month)

Created and implemented sales promotions for vendors and channel partners, including product launches and events. Managed partner participation in training and certifications and maintained account information through SAP.

Education

Degrees, certifications, and relevant coursework

Far Eastern University logoFU

Far Eastern University

Bachelor of Science in Commerce, Business Management

1998 - 2002

Completed a Bachelor of Science in Commerce in Business Management from Far Eastern University, Manila, Philippines, from 1998 to 2002.

CR

Crayon

One Sales Methodology Superhero, Sales Methodology

2025 -

Completed the One Sales Methodology Superhero certification in November 2025.

The Linux Foundation logoTF

The Linux Foundation

FinOps Certified Practitioner, FinOps

2026 -

Earned the FinOps Certified Practitioner certification in September 2026, valid through September 2028.

HF

HCLSoftware for U.S. Federal

HCLSoftware Certified Sales Foundation – BigFix Platform, BigFix Platform

2025 -

Earned the HCLSoftware Certified Sales Foundation – BigFix Platform certification in November 2025.

HF

HCLSoftware for U.S. Federal

HCLSoftware Certified Technical Sales – BigFix Platform, BigFix Platform

2025 -

Earned the HCLSoftware Certified Technical Sales – BigFix Platform certification in November 2025.

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