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Lavail MuhammadLM
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Lavail Muhammad

@lavailmuhammad

Project Writer at Mercor documenting real-world marketing and business workflows to train enterprise AI models.

Indonesia
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At Mercor, I design and document structured professional workflows across marketing, business development, and project management to train enterprise AI models. I also create walkthroughs of movie promotional campaigns, mapping campaign analytics and standard operating procedures.

At Metamora (Rhaya Flicks), I coordinated schedules and deliverables for creators across concurrent projects. I negotiated campaign rates and managed budgets, saving 10M–15M IDR per campaign.

At NOICE, I analyzed user behavior and funnel drop-offs with Tableau and MoEngage, and worked on segmented campaigns that grew impressions by 136.44%. I also built Excel-based performance models that improved budget efficiency by 20%.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Universitas Indonesia logoUI

Universitas Indonesia

Bachelor of Economics (S.E.), Management

Grade: 3.56/4.00

Activities and societies: IISMA Scholarship Awardee (2023), Yayasan Wakaf Produktif PAII Awardee (2023)

Graduated with High Distinction, majoring in Management with a GPA of 3.56/4.00. Awarded IISMA Scholarship and Yayasan Wakaf Produktif PAII Award in 2023.

University of Szeged logoUS

University of Szeged

Student Exchange, Food Engineering

Grade: 4.0/4.0

Completed a student exchange in the Food Engineering Programme with a GPA of 4.0/4.0. Coursework included Elements of Marketing and Logistics & Quality Control.

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