Open to opportunities

Chloe Leal

@chloeleal

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Dynamic marketing professional passionate about storytelling and content creation.

South Africa

Message

What I'm looking for

I seek a role that fosters creativity and innovation, allowing me to craft engaging content and contribute to impactful marketing strategies.

I am a dynamic and creative professional with extensive experience in marketing, content creation, and storytelling. My proven ability to enhance brand presence and craft engaging copy has allowed me to deliver impactful marketing initiatives across various platforms. I am passionate about storytelling, brand identity, and creating content that drives audience engagement and business growth.

Currently, I serve as the Business Development and Marketing Manager at SAOTA & Here.Africa, where I designed and executed experiential campaigns that increased brand visibility by 30%. My previous roles have equipped me with a diverse skill set, including SEO optimization, marketing strategy, and community engagement. I am eager to contribute to innovative projects as a content writer, leveraging my expertise to create compelling narratives that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Current

Business Development and Marketing Manager

Current

SAOTA & Here.Africa / Buffelsdrift Olive Oil

Aug 2023 - Present (1 year 9 months)

Designed and executed experiential campaigns that increased brand visibility by 30%. Created engaging copy for various platforms, driving audience engagement and managed online rental platforms, leading to a 25% growth in bookings within six months.

Content Creation Copywriting SEO Optimization Marketing Strategy

Content Creator and Virtual Event Specialist

Rocket Expansion

Mar 2022 - Nov 2022 (8 months)

Produced compelling content for author websites, optimizing SEO to improve search engine rankings. Conducted keyword research and analytics to inform content strategies while developing consistent branding across web and social channels.

Content Creation SEO Optimization Research Analytics

Event and Community Manager

Workshop17

Oct 2019 - Apr 2022 (2 years 6 months)

Curated and executed community events to enhance member engagement. Designed marketing materials and promotional campaigns, building strategic partnerships with local businesses to enhance content offerings.

Marketing Strategy Content Creation Event Management Community Engagement

Marketing and Event Manager

Bentley Motors

Jan 2019 - Oct 2019 (9 months)

Coordinated high-end events and produced engaging materials showcasing luxury vehicles. Managed experiential marketing campaigns aligned with Bentley's premium brand identity, ensuring high-quality client engagement.

Event Management Marketing Strategy Content Creation Client Engagement

Education

Degrees, certifications, and relevant coursework

Stellenbosch University

Bachelor of Arts, Social Dynamics

2013 - 2016

Bachelor of Arts in Social Dynamics, focusing on the interplay between social structures and individual behaviors, preparing for a career in marketing and content creation.