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Lauren Anderson

@laurenanderson

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Experienced affiliate commerce editor with a passion for storytelling.

United States

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What I'm looking for

I am looking for a role that allows me to leverage my storytelling skills while driving measurable results through innovative content strategies.

As an Affiliate Commerce Shopping Editor at McClatchy Media, I have successfully developed and implemented a content strategy that led to a remarkable 15% year-over-year revenue increase. My expertise in SEO and analytics has enabled me to boost organic search traffic by 25%, ensuring that the content I create not only resonates with readers but also ranks well on Google.

Previously, as a Senior Staff Writer for Showbiz Cheat Sheet, I engaged an audience of 76 million by crafting compelling entertainment stories. My ability to research and self-edit has contributed to a 21% increase in readership for reality TV content. Additionally, my role as Director of Content Strategy at SEOM Interactive allowed me to generate seasonal content calendars and collaborate with freelancers to enhance our content offerings, showcasing my leadership and strategic planning skills.

Experience

Work history, roles, and key accomplishments

Current

Affiliate Commerce Shopping Editor

Current

McClatchy Media

Sep 2023 - Present (2 years 1 month)

Developed and implemented a content strategy that resulted in a 15% year-over-year increase in revenue. Increased organic search traffic by 25%. Researched, reported, wrote, and edited content like product guides, deal stories, and reviews.

SEO Content Strategy Google Analytics SEMrush Affiliate Marketing WordPress Content Editing Product Reviews Revenue

Senior Staff Writer

Showbiz Cheat Sheet

Feb 2020 - Apr 2023 (3 years 2 months)

Researched, wrote, and self-edited entertainment stories for an audience of 76 million. Increased reality TV readership by 21%.

Content Writing Editing Research SEO Storytelling Digital Media Content Creation

Director of Content Strategy

SEOM Interactive

Feb 2020 - Apr 2023 (3 years 2 months)

Generated seasonal content calendars to meet client needs. Wrote, edited, and pitched SEO-friendly articles to promote SMBs. Worked with freelancers to expand the content department.

Content Strategy SEO Content Writing Editing Client Management Content Marketing Digital Marketing Small Business Marketing

Education

Degrees, certifications, and relevant coursework

Drexel University

B.S., Entertainment & Arts Management, Entertainment & Arts Management

Studied Entertainment & Arts Management at Drexel University. Gained knowledge and skills in managing various aspects of the entertainment and arts industries.