Sara Coughlin

I am a senior commerce writer with a track record of creating high-performing, revenue-driven editorial content for major consumer publications. I specialize in commerce-focused footwear coverage, sales and deals reporting, seasonal gift guides, and evergreen product roundups that drive consistent traffic and conversions.

At SELF I pitched, reported, and wrote multiple commerce stories weekly, led strategic planning for Cyber Week 2023, and made product selections grounded in market interest, EPC, and brand fit. I also expanded outdoor recreation coverage and optimized content for search and commerce performance.

As a freelance writer I produced service, health, home, and lifestyle product reviews for outlets including Livestrong, The Spruce, MyDomaine, Food52, CNET, InStyle, and Health.com, demonstrating versatility across beats and formats. At Refinery29 I owned spirituality and wellness coverage, managed freelancers and interns, and produced high-volume SEO-driven content.

I bring skills in SEO, performance and revenue analysis, CMS workflows, testing newsletter content, and collaborating with editorial and commerce teams to meet audience and revenue goals. I thrive in collaborative, metrics-driven environments where strong storytelling meets measurable commercial impact.