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Lina Zehan

@linazehan

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Senior content strategist driving SEO-led growth, high-volume content systems, and editorial leadership.

United States

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What I'm looking for

I seek a senior content role where I can lead scalable, SEO-driven content programs, mentor teams, and drive measurable organic growth in a collaborative, performance-focused environment.

I am a senior content strategist and editorial leader with deep experience building scalable, SEO-driven content ecosystems for multi-location, franchise, and performance-driven brands. I have led end-to-end strategy and execution across agency and in-house environments, scaling monthly production to 50+ optimized assets and executing 100+ strategic content refreshes to improve rankings and long-term organic visibility.

My background includes managing high-volume editorial workflows, mentoring teams of writers and contributors, and partnering cross-functionally with SEO, paid media, design, and account teams to deliver performance-aligned campaigns. I have served in senior editorial roles including managing editor and editor-in-chief, directing editorial calendars, production workflows, and quality control while maintaining deadline integrity in fast-paced environments.

I bring a blend of strategic clarity, operational discipline, and measurable results from work across U.S. and Canadian markets, with experience in content audits, internal linking and EEAT implementation, keyword gap analysis, and multi-channel content planning focused on conversion and audience intent.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist

Current

Ignite Visibility

Jan 2025 - Present (1 year 1 month)

Led end-to-end SEO-driven content strategy across 10+ client accounts, scaling production to 50+ optimized assets monthly and executing 100+ strategic content refreshes to strengthen organic visibility and engagement.

Content Strategy SEO Keyword Research Cross Functional Collaboration Internal Linking Performance Analysis

Managing Editor

Confidential

Jan 2024 - Jan 2025 (1 year)

Stepped into senior editorial leadership to provide maternity leave coverage, managing and mentoring a team of 10 writers, directing editorial calendars and production workflows to maintain operational stability and quality.

Team Management Editorial Calendar Production Workflows Quality Control Cross Functional Collaboration Content Planning

Content Writer

Mejix Inc.

Jan 2023 - Jan 2024 (1 year)

Produced SEO-driven, conversion-focused long-form and website content across verticals (fashion, health, real estate), contributing to audience-focused optimization and website content refinement.

seo writing Content Creation Research Audience Optimizer Content Editorial Standards

Editor-in-Chief

MyndLogic Publishing

Jan 2017 - Jan 2021 (4 years)

Led editorial strategy and operations for print and digital publications across North America, built and managed a 10-person editorial team, and directed content audits, website redevelopment, and digital expansion initiatives.

Team Leadership Content Auditing Editorial Operations Cross Functional Collaboration

Journalist & Freelance Writer

Various Publications

Jan 2015 - Jan 2021 (6 years)

Researched and produced feature articles and business reporting across automotive, aviation, community, and lifestyle sectors for outlets including The Windsor Star and Lakeshore News, delivering long-form editorial content and interviews.

Feature Writing Interviewing Reporting Audience Research

Copywriter & Social Media Manager

Various Agencies

Jan 2013 - Jan 2017 (4 years)

Developed advertising copy, brand messaging, and digital content assets; supported social media strategy, content calendars, and audience engagement across multiple industries.

Copywriting Social Media Management Messaging Strategy