Open to opportunities

Laura Zapata

@laurazapata

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Regional commercial leader driving B2B growth, P&L, and strategic accounts.

Colombia

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What I'm looking for

I seek regional commercial leadership roles where I can grow revenue, manage P&L, lead multi-country teams, develop channel partnerships, and deliver measurable operational savings and ROI.

I am a commercial executive with over a decade of experience leading B2B industrial business development across Colombia, Ecuador, and the Caribbean, driving growth in multinationals such as Nalco Water (Ecolab) and Solenis/Diversey.

I have managed regional P&L of USD 4.5 million, led multi-country teams and distributor networks, and secured strategic contracts exceeding USD 300K per year while consistently surpassing targets (+10% last year).

I focus on channel development, key account management, high-level negotiations, and innovation through technology to deliver sustainability, operational savings, and measurable ROI for clients.

Experience

Work history, roles, and key accomplishments

Area Manager

Solenis

Feb 2023 - Aug 2025 (2 years 6 months)

Led a 10-person team and managed a USD 4.5M regional P&L across Colombia, Ecuador and the Caribbean, expanding key accounts and coordinating distributor operations while contributing to an USD 8M Ecopetrol tender proposal.

P&L management Key Account Management Team Leadership Commercial Strategy Negotiation Distributor

Associate Sales Manager

Solenis

Jan 2020 - Feb 2023 (3 years 1 month)

Created and led a virtual symposium reaching 1,000+ clients across 15 countries, maintained and renewed strategic contracts (e.g., Monómeros USD 200K/yr) and secured new high-value industrial contracts.

Account Management Virtual Events Contract Negotiation Client Acquisition Strategic Partnerships Sales Enablement CRM Commercial Growth

District Representative

Nalco Water, An Ecolab Company

Aug 2017 - Jan 2020 (2 years 5 months)

Managed a 12-person team and a portfolio exceeding USD 1.5M, secured a USD 300K/yr tender renewal with Organización Corona and managed key accounts including AB InBev and Coca-Cola.

Tender Management Team Supervision Key Account Management Industrial Sales Portfolio Management Customer Retention Negotiation Stakeholder Management

Application Engineer

Consultaguas S.A.S

Aug 2015 - Aug 2017 (2 years)

Designed and implemented technical solutions for industrial water treatment and delivered operational training to client technical teams to improve system performance and compliance.

Water Treatment Technical Solutioning Training Clients Process Optimization Field Support Industrial Engineering Technical Sales

Engineering Intern

Procter & Gamble

Jan 2009 - Jul 2010 (1 year 6 months)

Completed an engineering internship supporting plant operations and process improvement initiatives within manufacturing operations.

Process Improvement Operations Support Manufacturing Technical Reporting Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

Universidad EAFIT

Master of Business Administration, Business Administration

2025 -

Pursuing a Master of Business Administration at Universidad EAFIT with expected completion in July 2026; program focused on advanced management and commercial leadership.