Open to opportunities

Laura Panico

@laurapanico

Message

I build SEO and AI discovery platforms that scale organic visibility across global travel marketplaces.

United Kingdom

Message

What I'm looking for

I’m looking to lead product strategy for scalable organic search and AI discovery platforms, partnering with Engineering, Data Science, UX, Analytics, and Marketing to deliver measurable visibility, traffic, and revenue growth.

At Expedia Group, I lead Organic Search and AI discovery product strategy, building experimentation platforms that optimize SERP elements, content, and landing pages across millions of pages. I’ve delivered GenAI-powered SEO innovations and scalable frameworks that improve rankings, CTR, traffic, conversion, crawlability, and indexation across international markets.

Previously, I led global organic growth at KAYAK (momondo), managed SEO for major brands at MG OMD, and drove multilingual digital marketing at HostelWorld. I combine product roadmap ownership, SQL-informed prioritization, experimentation, P&L accountability, and cross-functional leadership to turn search and AI discovery opportunities into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager – Organic Search & AI Discovery

Current

Expedia Group

Jan 2020 - Present (6 years 8 months)

Led end-to-end product strategy and roadmap for Organic Search and AI-driven discovery (GEO/AEO), scaling traveler discovery across traditional and LLM-powered search. Built and scaled experimentation platforms to optimize SERP elements across millions of pages.