At H!KINEX, I owned the full B2B consultative sales cycle for US-based clients, from outbound prospecting and discovery calls to pipeline development. I positioned tailored staffing solutions around clients’ operational needs.
At WIWO – STAFFING SOLUTIONS FOR HOSPITALITY INDUSTRY, I acquired B2B clients among restaurants and hospitality operators across Colombia. I used outbound prospecting and consultative discovery to close service agreements and support account expansion.
I built Sweetify Colombia from concept into a sustainable consumer-facing business, shaping its commercial strategy, pricing, and direct-to-consumer digital sales. I also implemented AI tools for marketing execution, content systems, and internal efficiency.
As Co-Founder of CHOOSE GOOD, I structured commercial positioning, supplier partnerships, and digital acquisition channels for an ethical e-commerce venture. In my consulting work, I advise early-stage entrepreneurs on pricing, commercial structure, and brand positioning.
