At ueno bank, I own the strategy, roadmap, and success metrics for the Home screen and Products section of the mobile app. I led the new Home from discovery to launch and scaled it from an A/B test to a 100% rollout.
The launch increased daily visits to Savings & Investments by 272% and Loans by 362%. I also shipped recommended recipients, making transfers 17 seconds faster, and a reminder module that drove 14.3k contract signatures in its first week.
Before that, I built GUDD end to end at ueno bank, an internal document management tool used by 2,000+ people, as well as an in-app tool for requesting and uploading customer documents. I also developed and managed User Profile APIs that gave teams across the bank a single source of client data.
At Connect Money, I led discovery to launch of a B2B2C Card as a Service product and built a SaaS platform for cashless enterprise disbursements. At Lucky Egypt, I led the debit card go-to-market, bringing in 50,000 new cardholders in six months, and drove a credit feature that increased annual revenue by 40%; earlier, at Tenaris, I worked in pricing, key account sales, and supply chain.
