Laura Mark

Transformed 60+ minute executive interviews and market intelligence into content, including podcast episodes, delivering coordinated multi-format assets within 48–72 hours.

Synthesized business and political subject matter into executive-level narratives, independently researching approximately one interview topic per hour and using AI-assisted research to develop targeted questions.

Led editorial development for the flagship awareness campaign, generating 500K+ launch-day reach.

Developed reusable campaign templates for 80+ chapter teams, ensuring consistency across shared timelines.

Generated 1,000+ leads in one month through conversion-focused copy and creative.

Owned a biweekly newsletter sent to ~260K contacts, coordinating stakeholders and optimizing performance.

Repositioned a leadership client's social strategy, increasing impressions 14% and engagement 24% in one month through audience-focused storytelling and performance analysis.

Delivered engagement up to 8× industry benchmarks through strategic thought leadership content.

Created youth digital-safety content for a client, averaging 2,390 impressions and 10.2% engagement per post.

Mentored teens on social media and content strategy and recruited one participant to the social media team.

Developed copy for digital campaigns in partnership with three external partners, using performance data to refine messaging and calls to action.

Worked directly with the Executive Director to develop and edit campaign strategies for social media, email, and newsletters.

Wrote promotional, audience-facing copy for major public events, including Big Truck Day and Dam Jam, to support awareness and participation.

Created social and digital content for community campaigns, adapting messaging for public audiences and organizational objectives.

Developed recognition content honoring 1,800+ DPW service members, supporting a high-visibility employee recognition event.

Optimized website content, landing-page messaging, and customer journeys using analytics to improve engagement and conversion.

Launched an influencer marketing program that increased audience engagement by 85%.

Researched, wrote, and optimized 100+ industry-focused blog posts, translating technical topics into content for professional audiences.

Relaunched the blog editorial direction through topic research and SEO-informed content planning, contributing to a 66%+ increase in blog engagement.

A/B-tested postcard creative variants across regional markets, using response data to inform future campaigns.

Grade: 3.55

Activities and societies: Volunteer Social Media Team Leader, Global Alumni Weekend Completed 2 professional certificates in Generative AI for Business Professionals and Sustainability alongside the master’s program.

Developed branding and marketing communications strategy recommendations for a Cape Town NGO during IE’s Immersion Week.

Led a team to deliver a capstone project for Surfrider, coordinating creative direction, research, and project deliverables from concept to final presentation.

Completed a certification in Generative AI for Business Professionals in January 2026.

Grade: 3.52

Activities and societies: Editor-in-Chief, the Blue and Grey (student newspaper). Dean's List each semester. Received the Trailblazer Scholarship.

Earned a Bachelor of Arts in Communications with a Digital Media Concentration in December 2019.