At Infracommerce Latam, I analyzed e-commerce user behavior and implemented and evaluated A/B tests for retail and consumer goods clients in Latin America.
At Digital Insights México, I built Power BI reports and dashboards and provided remote analytical support to corporate clients to help optimize decision-making.
At Contacta SAS BIC, I led the IT area, maintained service availability, reduced infrastructure costs, and managed the project portfolio. Earlier, I directed B2B projects, supported co-financing allocations, and certified processes under ISO 27001 and ISO 9001.
My earlier work included developing dashboards, analytical models, ETL processes, and data warehouses at Contacta SAS BIC, as well as a shift-assignment platform and transaction analysis at Supertiendas Olímpica. I have also worked in market business intelligence and digital marketing.
