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@laurachristensen
Results-driven Retail Sales Specialist with expertise in agricultural sales.
I am a results-driven Retail Sales Specialist and National Account Manager with over 8 years of consultative sales success in the agricultural feed and animal health industry. My experience has equipped me with a deep understanding of animal nutrition and the seasonal product demands that livestock producers face. I pride myself on delivering tailored solutions that not only meet but exceed customer expectations, fostering long-term loyalty and trust.
Throughout my career, I have successfully managed national accounts for major retail stores across multiple states, driving sales and marketing initiatives that have significantly increased product visibility and customer engagement. My commitment to exceptional service is reflected in my ability to build strong relationships with clients and suppliers alike, ensuring that I am always attuned to their needs and challenges. I am passionate about educating others, having conducted numerous training sessions and events that empower both customers and colleagues with the knowledge they need to succeed.
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Work history, roles, and key accomplishments
Kent Nutrition Group
Sep 2017 - Apr 2025 (7 years 7 months)
Drove sales and marketing initiatives across over 100 stores by delivering product training and optimizing merchandising for nutritionally advanced animal health products. Managed national accounts for major retail chains, building strong relationships through educational training and speaking events. Actively contributed to an Equine Strategy Team, discussing market changes, developing solutions,
Door Engineering and Manufacturing Company
May 2016 - Sep 2017 (1 year 4 months)
Served in a temporary fill-in position for logistics management, overseeing operational flow. Promoted to Financial Assistant, where responsibilities included accounts payable, accounts receivable, and payroll, ensuring accurate data entry for time cards and project hours.
Bill Bormes Performance Horses
Mar 2015 - May 2016 (1 year 2 months)
Acted as Barn Manager, overseeing the health and wellbeing of 40-70 horses and assisting in their daily training and care. Traveled extensively to regional and national horse shows, supporting trainers and riders during competitions. Responsible for safely transporting horses using large trucks and trailers, ensuring compliance with animal transport safety protocols.
Degrees, certifications, and relevant coursework
Bachelor of Science, Agricultural Economics, Animal Science
Activities and societies: President, Saddle and Sirloin Club, 2012; President, National Agri-Marketing Association, 2012; University President’s Panel, 2012.
Completed a Bachelor of Science in Agricultural Economics with a minor in Animal Science. Gained comprehensive knowledge in economic principles applied to agriculture and animal health.
Software and tools used professionally
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