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laura brichetLB
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laura brichet

@laurabrichet

I build data-informed merchandising, operations, and customer experiences for international digital businesses.

France
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What I'm looking for

I'm seeking a remote-first, international environment where I can contribute to digital, operations, or customer experience through performance analysis, product coordination, and practical, customer-focused solutions.

I've supported global merchandising and product operations at Roger Vivier and Louis Vuitton, using performance reporting, assortment management, and cross-functional coordination to help teams make informed decisions across EMEA and worldwide markets.

At Roger Vivier, I analysed worldwide business performance, managed shoe assortment and stock optimisation, and coordinated collection launches with retail, marketing, and digital teams. I also built and maintained reporting tools and product databases for central and local teams.

Previously at Louis Vuitton, I created a weekly product and sales reporting tool used by multiple departments, managed EMEA assortment and allocation, and prepared launch information for European markets. My earlier New York retail experience strengthened my understanding of clienteling, VIP appointments, visual merchandising, and customer journeys.

I'm now developing Master the Merch, a digital merchandising training project with practical frameworks, case studies, and Excel-based performance tools. I'm looking to bring my analytical, operational, and international experience to a remote-first role in digital, operations, or customer experience.

Experience

Work history, roles, and key accomplishments

MM
Current

Founder & Digital Project Lead

Master the Merch

Jun 2025 - Present (1 year 3 months)

Developing a merchandising training program for growing businesses, startups, and educational institutions. Created full training content, practical frameworks, and Excel-based tools for product performance analysis.

Education

Degrees, certifications, and relevant coursework

EP

European Business School, Paris

Master of Science, International Business Management

2017 - 2020

Pursued a Master in International Business Management with coursework in marketing strategy, team management, international negotiation, and AI ethics.

IA

Institut Universitaire de Technologie - Sophia Antipolis

DUT, Quality, Industrial Logistics and Organization

2015 - 2017

Earned a DUT in Quality, Industrial Logistics and Organization, covering logistics, flow management, project planning, and quality-related tools.

BY

Berkeley College New York

International Business

Completed an academic exchange semester with courses in new product development, public speaking, international banking and finance, and public policy and economic organizations.

Tech stack

Software and tools used professionally

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