At Kusmi Tea, I lead Retail marketing and performance across 80 points of sale. I launched Bubble Tea in boutiques, generating more than €800k in additional revenue over two years through cross-selling and merchandising optimization.
I also introduced CRM-led private sales that increased boutique traffic by 20%, working with Retail, Digital, and CRM teams. My role includes sales analysis, assortment recommendations, marketing budget management, and managing a team of five.
Previously, at Chaumet, LVMH, I developed an online engagement-ring personalization tool from scoping through international launch. At L’Occitane, I worked across Wholesale and Retail marketing in Europe and the UK and Ireland, including assortment, pricing, and performance planning.
