Benoît DUPUY

During a major restructuring at NAF NAF, I managed women’s fashion product development and purchasing while taking on broader responsibilities to restructure the product team, improve decision-making and contribute to a new internal PLM.

- Acted as Proxy Product Owner for the new internal PLM: conducted user discovery, gathered and prioritized needs, wrote user stories and acceptance criteria, co

As part of the T-shirts and Tops/Shirts product team, I managed around 650 color references per season across a fast-paced retail environment, with suppliers in China, India, Bangladesh, Turkey and Tunisia. Alongside the core product activity, I contributed to the launch of DCM Bro, a new men’s line developed with Discovery, from market exploration to a reduced initial offer and performance tracki

In a context of a broad product range and rising material costs, I managed purchasing for the Boys’ Kidswear category, covering around 130 references per season, with the objective of selecting the right products, protecting target margins and ensuring delivery within the right seasonal window. The scope involved significant international sourcing, with around 12 suppliers across India, Bangladesh

Petit Bateau created this role to centralize product flows for International Wholesale, Licences and Collaborations, previously managed by the ADN teams. I managed ~150 references(Baby Sleeping, Baby Clothing , Kids, Teens, Adults), working with around 18 suppliers across India, China, Madagascar and Bangladesh, including specific requirements for international markets.

- Managed the full produc

Within Collection Merchandising for Women’s Ready-to-Wear, worked across 4 product divisions — Leather, Woven, Knitwear and Silk — and 2 collections per season, supporting collection roadmap, performance analysis and product referencing across approximately 200 references per collection.

- Built collection roadmaps, milestones and target dashboards, comparing planned versus actual performance to

- Development and product referencing: input of nomenclatures in FPLM, informatic interface of models between collection and production software (M3), creation and updating of documents to follow-up the collections.

- Creation of sales support tools: information documents, conformity document, sales brief, help with the preparation and animation of the buying sessions

- Sales Analizes: sell in

Worked on the T-shirts and knitwear categories, supporting product development, sourcing and collection management within a fast-paced fashion environment.

- Contributed to the implementation of a new “Sprint” product development process, driving its day-to-day execution for approximately three months: translating trend-driven picks into store-ready products within one month, with flexible develo

Supported product development and business development activities within a cosmetics environment, combining product coordination, market-facing activities and occasional support on digital initiatives.

- Contributed to product development, from marketing mix definition to prototype follow-up and product testing.
- Supported the preparation and coordination of product development activities with i

Worked within a Shanghai-based digital agency supporting Western brands with their online development in the Chinese market, across digital strategy, e-commerce and performance marketing. My role combined market research, digital performance monitoring and hands-on support on SEO, content and e-commerce activities for international consumer brands.

- Conducted competitive and market research to i

Foundational understanding of AI and machine learning concepts and their application through Azure services.

Machine Learning fundamentals
Computer Vision & Natural Language Processing
Generative AI & Large Language Models
AI workloads and solution design
Responsible AI: fairness, reliability, safety, privacy & transparency
Azure AI services and cloud fundamentals

Hands-on training covering the end-to-end lifecycle of LLM-based Generative AI applications, from model selection and prompting to fine-tuning, evaluation and deployment.

LLMs: Transformer architecture, pre-training, inference, Prompt Engineering & LLM application development.

Fine-Tuning: Instruction tuning, PEFT / LoRA, supervised fine-tuning and RLHF.

Evaluation: Benchmarks, human evaluation

Hands-on training focused on designing, deploying, monitoring and continuously improving ML systems in production.

MLOps: ML lifecycle, data validation, model deployment, monitoring, drift detection, error analysis and continuous improvement.

Evaluation: Baselines, model metrics, data quality, threshold tuning and error analysis, with a focus on aligning model, infrastructure and business metric

Hands-on training covering the foundations and practical application of Machine Learning, from model training and optimization to evaluation and model selection.

Machine Learning: Supervised & Unsupervised Learning, Regression, Classification, Decision Trees, Neural Networks, Deep Learning, Clustering, Anomaly Detection, Recommender Systems & Reinforcement Learning.

Optimization & Evaluation: Gr

Intensive, hands-on Product Management program focused on the end-to-end product lifecycle, combining product strategy, discovery, agile delivery, experimentation and practical application through real-world business cases.

Product Management & Strategy
- Product discovery, problem framing, user research & opportunity identification
- Product vision, strategy, roadmap & product lifecycle manageme

Product Ownership & Product Value
Product Vision & Product Goal
Product Backlog Management & Prioritization
Stakeholder Management
Scrum Framework, Empiricism & Agile Product Delivery
Product Planning, Inspection & Adaptation

Advanced management program combining business strategy, product management and creative industries within the fashion and luxury sector.

Product & collection management
Strategic branding, positioning & brand management
Consumer behavior & customer insights
Retail, distribution & merchandising
Business strategy & luxury economics
Supply chain, sourcing & flow management
Sustainability and innova

In a context where borders are fading away in the world as well as in the company , a common ground of knowledge is necessary. Through my cycle in Bachelore I acquired knowledge in management, finance, human ressources, marketing, sustainibility...

In my specialization of Master, thanks to the internships and the courses, I deeply improved my knowledge in:
- Strategic Marketing
- Innovation of B