Open to opportunities

Laszlo Becht

@laszlobecht

Marketing & commercial leader growing premium brands through strategy, international expansion, digital performance, and AI-driven automation.

Hungary

Message

What I'm looking for

I’m looking to join organisations with clear growth ambition—where I can lead disciplined brand & commercial strategy, strengthen digital capability, and deliver measurable results using AI and automation that create real commercial value.

I’m a marketing and commercial leader with 20+ years of experience combining blue-chip FMCG discipline with hands-on ownership. I built Belmanetti from a local business into a premium lifestyle brand across 7+ markets, with exports reaching 40% of total revenue.

I bring a 360-degree commercial mindset—brand strategy, go-to-market execution, distributor development, performance marketing, and e-commerce growth—backed by P&L accountability and lean, high-accountability delivery. I actively use AI for research, planning, and decision support, and I’ve built workflow automation capability with n8n to improve operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing & Commercial

Current

Belmatex Kft.

Jul 2007 - Present (18 years 11 months)

Built and scaled Belmanetti into a premium lifestyle brand across 7+ markets, growing exports to 40% of total revenue. Drove +60% online sales and +40% ROI through omnichannel performance marketing, while launching the Bamboo eco-line (50%+ of portfolio) and reducing marketing operations costs by 25% via automation.

Brand Strategy International Expansion Distributor Management Meta Ads Google Ads GA4 Marketing Automation N8n

Brand Manager

Reckitt Benckiser

Apr 2004 - Mar 2007 (2 years 11 months)

Owned FMCG brand strategy and go-to-market planning for the Hungarian market, adapting global direction to local needs for brands including Calgon, Vanish, Veet, and Air Wick. Led integrated ATL/BTL and trade marketing execution in partnership with sales, logistics, and agencies, supported by Nielsen and GfK insights.

Go To Market Planning ATL BTL Execution Trade Marketing Shopper Marketing Market Research Nielsen Budget ROI Focus Stakeholder Management

Junior Brand Manager

Reckitt Benckiser

May 2002 - Apr 2004 (1 year 11 months)

Supported brand management across Calgonit, Calgon, and Vanish by coordinating market research, campaign execution, competitive tracking, and new product launch activities. Contributed to ensuring integrated ATL/BTL delivery and positioning decisions backed by insight work.

Brand Management Market Research Competitive Analysis Product Launch Campaign Planning Integrated Execution