Open to opportunities

Balázs Száday

@balzsszday

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From strategy to AI: combining language, analysis, and curiosity for emerging technologies.

Hungary

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What I'm looking for

I’m in a career transition, combining two decades of strategic and communication experience with a growing focus on AI and emerging technologies.
I’m looking for intellectually engaging remote work where I can apply my analytical and linguistic skills to help improve how AI systems understand human communication. I value accuracy, learning, and contributing to meaningful innovation.

I am a brand and marketing communication strategist driven by curiosity and the question "why?"—I help organisations discover their true essence and move boldly toward lasting success through strategic, digital and integrated campaigns.

Over my career I have led teams and projects across agencies and clients, from global corporations to startups, delivering digital strategy, content, integrated communications and service design while collaborating with creative and media partners.

As a freelancer and former leader, I combine hands-on execution with a strategic mindset, measurable outcomes and continuous learning in areas like data science, Python, blockchain and generative AI.

Experience

Work history, roles, and key accomplishments

Current

Freelance Strategist

Current

Freelance

Oct 2019 - Present (6 years)

Help brands from global giants to start-ups discover their essence and move toward lasting success through brand, marketing and digital strategy for clients including EGIS, Erste Bank, Unilever and Vodafone.

Brand Strategy Integrated Marketing Digital Strategy Service Design Stakeholder Management Campaign Development Research

Head Of Digital

McCann Budapest

Feb 2017 - Sep 2019 (2 years 7 months)

Led a 10-person digital team to develop digital strategies, content and measurement for local and regional clients including HBO, Mastercard and Microsoft, improving clients' digital presence and performance.

Digital Strategy Team Leadership Content Strategy Cross Functional Collaboration Client Management

Integrated Communications Director

Isobar Budapest

May 2013 - Feb 2017 (3 years 9 months)

Developed channel-agnostic integrated campaigns and communication strategies across online and offline channels, leading rollouts and collaborating with creative and media agencies for clients like Deutsche Telekom and Media Markt.

Integrated Campaigns Service Design Communication Strategy Client Leadership

Client Service Director

Ogilvy & Mather

Nov 2010 - May 2013 (2 years 6 months)

Led client service teams, oversaw strategic planning and new business activities for major clients including Budapest Airport, Ford and IBM, driving client relationships and campaign delivery.

Client Services Strategic Planning New Business Team Leadership Account Management Campaign Delivery Stakeholder Engagement Client Relations

Group Account Director

Ogilvy & Mather

Aug 2007 - Sep 2010 (3 years 1 month)

Served as main agency interface for major brands (Coca-Cola, UniCredit, MOL), managed communications and contributed to new business wins and account growth.

Account Management Brand Communications New Business Client Leadership Campaign Strategy

Group Account Director

OgilvyAction

Jan 2007 - Aug 2007 (7 months)

Led the account team for the agency's second-largest client (BAT), managing four tobacco brands and overseeing service delivery for additional clients like SAP and Motorola.

Team Leadership Account Management Client Services Campaign Execution Cross Brand Coordination Stakeholder Management