At Sanofi, I provide functional leadership to a 10-member cross-functional Scrum team delivering marketing technology features and enhancements for multiple markets. I own product delivery across demand intake, backlog prioritisation, sprint goals and release planning.
At ION Group, I led global marketing automation operations across four business units. I rebuilt the Salesforce–Eloqua integration and led the migration of acquired businesses’ platforms into the group MarTech ecosystem.
I improved database cost efficiency by 20% through segmentation and unmarketable contact management, and designed omnichannel journeys aligned to funnel stages. I also managed marketing automation specialists and standardised global ways of working.
At Vodafone Shared Services, I held marketing automation and digital team roles, including Eloqua platform Product Owner. Earlier, at Iron Mountain, I delivered pan-European Eloqua campaigns, including the company’s first nurture programme with 40+ dynamic assets.
