Juliana Ceccon User

Digital Marketing, Content Strategy & Product

Managed the end-to-end go-to-market process for the SMB corporate portfolio, ensuring alignment among key stakeholders across CRM, Trade Marketing, Digital, Customer Service, Internal Communications and PR teams on product strategies.

Developed campaign briefs and reviewed the execution of online and offline campaigns for the segment.

Developed briefs and followed up on market research focused o

Developed project briefs, conducted daily meetings, and prioritized development requests to support internal teams, working with external agencies responsible for website maintenance and portal enhancements.

Analyzed portal KPIs, including page traffic and online conversion, using Google Analytics.

Planned and produced exclusive digital content for TV series and program websites, including Encontro and Big Brother Brasil, working at the intersection of television and digital platforms.

Responsible for editorial planning, developing story ideas, working with talent, and creating editorial strategies focused on audience growth and strengthening the digital presence of TV programs.

Provided

Exploração de experiências e ambientes interativos a partir de uma abordagem multi e interdisciplinar do design. Possibilidades de aplicação do estudo em áreas diversas como educação, animação, museologia, design de interação, artes visuais, saúde/medicina e outras.

Coordenadora: Profa. Dra. Luiza Novaes

Financiadores: Conselho Nacional de Desenvolvimento Científico e Tecnológico / Pontificia U

Issued Aug 2020

Issued Aug 2020